Pop up system

This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company’s new digital accounting product.

Background

Our client is a leading technology company supplying business software to over 6 million businesses all over the world. Sage works with companies of all shapes and sizes, from fresh start-ups to international corporations to help them manage their businesses. The company provides software and support for day-to-day finances, PAYE, VAT, CRM, project costing and tax returns, for accountants, bookkeepers and business owners.

Challenge

The creative concept behind the campaign needed to revolve around the notion that SageOne can provide effective relief from accounts headaches. In an industry which is renowned for being slightly deadpan, Sage often use a personable approach to their marketing and sales collateral, adding personality to their brand and better connecting with customers.

Solution

The pop up system consists of an interlocking framework of lightweight rods, making it incredibly flexible and perfect for transporting between shows and offices. The graphics are printed on a durable material and lights are optional to use along the top of the framework to highlight areas of the system.

Have a look at other examples of effective pop up display design we have delivered over the years.