Product sales brochure
The clean and uncluttered design of this product sales brochure keeps the focus on the product and its attributes, ensuring important details stand out and making the information clear, engaging and easy to absorb.
Background
H&T Presspart manufactures high-precision components for inhalation products, focusing on dry powder inhalers and metered-dose inhalers (MDIs). For over 50 years, MDIs have been a trusted solution for treating asthma and COPD, delivering precise medication doses safely.
Beyond manufacturing, H&T Presspart provides regulatory, laboratory, quality and industrialisation support, helping clients bring new products to market while ensuring compliance with national regulations.
With growing interest in MDIs for medical cannabis, research into CBD has highlighted its potential benefits for mental function, pain relief and anxiety reduction.
H&T Presspart supplies components for 85% of the world’s MDIs, serving global pharmaceutical corporations and regional operations across every continent. They continue to expand their reach, supplying Canada and the US while developing new initiatives in Australia and South America.
Challenge
To help our client raise awareness in the medical cannabis MDI market, we were tasked with designing a product sales brochure that highlights their medical and manufacturing expertise. The brochure also needed to demonstrate how H&T Presspart supports clients in developing customised medicinal cannabis MDIs. Since customisation was a key focus, we also had to create a new product design to visually represent H&T Presspart’s capabilities and offering.
Solution
Starting with the product design, we conducted thorough market research and a comprehensive brand audit to ensure our approach aligned with industry demands and client expectations. This analysis allowed us to develop a design that would effectively position the new customisable device.
Based on our findings, we applied a series of carefully selected features that not only enhanced functionality and usability but also showcased the device’s customisation options.
Moving on to the brochure design, we created a clean and uncluttered layout, ensuring that the product and its key attributes remained the focal point. The design prioritises clarity and engagement, allowing potential clients to easily understand the benefits of H&T Presspart’s customisable medicinal cannabis MDI.
Rather than following the traditional medical brochure format, we took a lifestyle-focused approach, showcasing the real-world benefits of using a medicinal cannabis MDI. The imagery plays a crucial role in this, with carefully selected photography that conveys positivity and wellbeing.
The stylish product renders and detailed illustrations in the product sales brochure showcase H&T Presspart’s expertise as a technical leader and industry innovator. The high-quality 3D visuals highlight the device’s design, functionality and customisation options, reinforcing the company’s commitment to precision engineering and innovation.
We designed a custom set of icons with a subtle glow effect, enhancing the brochure’s premium look and feel. This added a sophisticated touch while making key information clear and visually engaging.
H&T Presspart’s Marketing Manager commented: “Parker have done it again, the brochure looks great, thank you”.
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