Imperial College London
Programme prospectus design
A compelling programme prospectus design created to attract support for OPAL, a nationwide initiative led by Imperial College London, inspiring people from all walks of society to connect with nature and take part in collaborative environmental action.
Opening up Nature
The Open Air Laboratories programme, OPAL, is a nationwide science initiative that invites people of all ages, abilities and backgrounds to engage directly with the natural world. At its heart is a simple idea: bring expert Community Scientists into neighbourhoods across the country and empower local people to take part in meaningful environmental research.
Led by Imperial College London, OPAL connects scientists, policy makers, amateur specialists and communities in a shared exchange of knowledge and skills. The programme builds lasting partnerships that help surface environmental issues, both local and global, and examine them with rigour and purpose.
Originally funded by the National Lottery, OPAL aims to make more than a million people discover the natural spaces around their towns and cities, encouraging individual action to protect and sustain them for the future.
Making the case for continued support
The programme is supported by revenue generated through membership schemes, as well as partnerships with local businesses and organisations. To continue to attract funding, Imperial College London asked us to create a programme prospectus design that would help them reach their objectives:
- to inspire lifestyle changes
- to help inspire a new generation of environmentalists by appealing to everyone, including under-represented sections of society
- to develop an exciting educational programme
- to instil a much deeper understanding of the state of the natural environment
- to build solid partnerships between communities, volunteers and the statutory sector
“We’re very happy with the result. The OPAL Director feels that the colour, aesthetics, length and the way that the messages are communicated are ‘just the job’. We enjoyed working with yourself and others in the Parker team and found you all to be professional, efficient and effective.”
Discovery in focus
Striking photography drives the programme prospectus design, portraying a new generation of environmentalists immersed in hands-on experiences with nature.
A subtle blurred treatment across selected images suggests a sense of discovery and gradual reveal, echoing the process of exploring the natural world. Clear information hierarchy unfolds through confident colour blocks, infographics and distinctive iconography that guide the reader through the content.
A word cloud on the back cover delivers a confident closing statement, reinforcing themes of collaboration, learning and shared exploration.
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