N8’s e-shot newsletter played a major role in keeping subscribers updated with the latest research and initiatives to support their ambitious 4-year vision.
The N8 Research Partnership is a collaboration of the Universities of Durham, Lancaster, Leeds, Liverpool, Manchester, Newcastle, Sheffield and York, the eight most research-intensive Universities in the North of England. The partnership drives collaboration between universities, industry and society with the aim to maximise the impact of this powerful research base. N8 also strives to promote collaboration, innovation, and drive economic growth.
Having recently helped our client with the design and development of their new website, a vital element in their efforts to help them realise their ambitious 4-year vision, N8 needed an e-shot newsletter that would keep subscribers updated about the organisation’s latest initiatives and innovations.
The research e-shot newsletter seamlessly integrates with the new website from a design and functionality perspective. We built it to be fully responsive as a significant percentage of subscribers view the digital communication from mobile devices (both iPhone and Android).
Anticipating that most of the openings would be on Microsoft Outlook, we kept the design clean and simple, while still incorporating some visual aspects of the website. The research e-shot is responsive across the most popular email clients to ensure a smooth user journey, and is incorporated into Campaign Monitor for easy and timely updates of images and information.