An innovative and clever marketing idea, this travel direct mail piece is a unique way of advertising the luxury and exclusive holiday experiences offered by Grand Tourist.

Background

Grand Tourist offers unique tailored experiences to France, Italy, the Middle East, India, and more, all over the world. Our client understands that in the premium market, capturing the essence and the small details behind a luxury experience in a memorable, yet subtle way, is an essential factor to establishing a real and lasting connection with the target audience.

Challenge

We were asked to devise a direct mail campaign that would not only help increase sales figures, but it also had to transmit the right kind of brand message around the concepts of exclusivity and luxury when travelling, and the idea that travel is not only about the destination or the time spent away from home or work, but it’s also about the unique and unforgettable experiences that Grand Tourist can offer to their customers.

Solution

We created a visually stunning and highly memorable travel direct mail that features a playful 14-page concertina folded booklet – an irresistible piece of communications that generates immediate engagement and curiosity.

Marketing a different global destination every month, the direct mail piece immediately attracts the attention of prospective customers.

The clever design also doubles up as a beautifully designed travel calendar promotion piece.

Spectacular photography of the most exclusive destinations and experiences, next to inspiring copy and large blocks of vibrant colour contribute to a striking and aspirational look and feel.

Once the unique travel direct mail pieces had been designed and printed, they were delivered to our client’s existing customer base, as well as potential new customers in premium quality branded envelopes – all adding to the exclusive nature of the travel experiences offered by Grand Tourist.