Travel holiday brochure

Eurocamp has been giving families holidays to remember for over 30 years, and effective travel holiday brochure design is a key tool in their marketing strategy.

Background

We have been helping Eurocamp for many years, working in close partnership with their in-house marketing team to create perfectly branded holiday brochures using a stylish combination of beautiful, aspirational imagery, well-crafted page layouts and engaging copy.

Challenge

For this edition of our client’s holiday brochures, and with the business highly focused on providing truly memorable holidays for families of all sizes, our brief was to deliver a brochure design that would place emphasis on children enjoying themselves in a wide variety of safe and fun environments.

Solution

Our approach to these brochures is a dynamic design that conveys a wide range of action-packed, truly enjoyable holidays. Large calls to action feature often throughout the brochures, drawing customers to contact the business either by visiting their website or by phone, while clear pricing structures and information on how to book the desired holiday make it as hassle-free as possible for customers to get in touch with Eurocamp.

The front section of the travel holiday brochure features a large map of the site locations on the fold-out front cover, while the central section is template-based, allowing employees of the business to fill in and alter the specific information about holidays and parcs available. The back section of the brochure includes detailed information about travel and accommodation, and further details about booking processes and policies.