AstraZeneca

Animated information video

An uncomplicated and impactful animated information video that helped highlight the ongoing risk of Covid-19 and the importance of testing to guarantee a safe workplace.

Background

Early on in the Covid-19 pandemic, with the science around transmission of the virus and immunity still uncertain, AstraZeneca was committed to working to understand levels of infection at the time.

As our client continued to scrutinise the emerging science, they were also focusing some of their efforts on minimising risk and impact across the AstraZeneca workforce, in order to guarantee a safe workplace when employees returned to the various company sites after the first lockdown.

Science had already established that transmission of the virus can happen even if an infected individual shows no symptoms, so AstraZeneca had set out to encourage rigorous and regular Covid-19 tests for all employees returning to their sites.

Challenge

To create an impactful animation that would help highlight the ongoing risk of Covid-19 infection and the key role that testing plays in keeping individuals and their colleagues safe. The aim was to inspire a strong sense of community and the need for collective responsibility around health in the workplace.

The animated information video would be played on plasma screens on site as well as Facebook Workplace and slide decks, so we were limited to a length not exceeding 45 seconds.

Solution

With a maximum of 45 seconds to work with, we focused on presenting a clear and concise message that emphasises the high level of risk and the strong sense of community and cooperation which is needed to minimise the risk of infection: “protect yourself to protect others”.

Animated information videoAnimated information video

To illustrate how easy Covid-19 transmission can be in certain environments, and focus on the message without too many distractions, our animation team opted for an abstract style.

“Fantastic – love it, thank you so much.

Really appreciate your quick response

and going the extra mile.”

We filled the screen with an infinity canvas of moving dots that represent individuals. Safe blue turns to infected magenta as particles of the virus from an infected individual reach healthy colleagues around them. The simplicity of the design contributes to quickly grasping the arbitrary nature of Covid infection and immunity.

The use of Adobe After Effects to animate the design also provided a good way to simply display information and keep it eye-catching without adding too much complexity.

Animated information video

We provided copy that was informative and to the point, yet sensitive and personable.

We also provided a Swedish version of the animation, as well as leaflets and posters that were distributed across all AstraZeneca sites.

H&T Presspart

Animated product video

Animated product video

From simple CAD drawings, our content creation and video production teams delivered engaging motion graphics that helped showcase our client’s latest respiratory drug delivery technology at a major industry conference.

x

Four Seasons Health Care

Compliance animated video

compliance animated video

To educate Four Seasons employees on the impact of not complying with GDPR, we produced a fun and colourful animation inspired by Pop Art that contributed to an effective and engaging learning experience.

x

SPXFLOW

Employee engagement animation

Employee engagement agency

Our content creation team used custom motion graphics to instil unity among SPXFLOW's global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW'S global locations.

x