B2B branding

A fresh and dynamic B2B branding solution that helped our client start a different kind of conversation with its audience.

Background

CTS – Contemporary Travel Solutions – helps its customers take business to the next level thanks to truly bespoke outsourced fulfilment solutions which are exclusively aimed at the travel industry.

Challenge

With this new B2B branding exercise, our client wanted to establish an identity that could help them communicate its unique values and offering to their customer base. We needed to take their brand in a totally new direction, to differentiate it from other businesses in the same industry sector, and really make a lasting impression on audiences.

Solution

Our B2B branding solution is inspired by the strength of its people and their different approach. In an industry known for straight-forward, no-frills efficiency, we helped our client really stand out by demonstrating its dedication to true customer service, communication and helping their customers make a lasting connection with audiences.

The contemporary and colourful branding is a perfect reflection of the company’s fresh outlook on what call centre fulfilment means, and lends itself perfectly to a wide variety of media, both printed and digital.

The bright speech bubble shapes from the B2B branding logo help communicate information about the company, and hint at the nature of the business, immediately establishing a connection with the target audience.

For over 25 years, we’ve been helping clients in a wide range of sectors reach their goals through beautiful brand and logo design. Click here to see some examples.