A playful and highly memorable Christmas email newsletter design that generated plenty of positive feedback from our client’s loyal customer base.

Background

Funding company T&L Leasing has more than 60 years’ experience in the commercial vehicle industry. Thanks to well established long term commercial relationships with an extensive panel of global lessors, T&L Leasing has been able to offer a wide range of funding products and deliver unrivalled customer service to its clients for decades.

Challenge

Keen to send good wishes to their extensive customer and lender base at Christmas time, our client asked us to design and develop a light-hearted and highly engaging Christmas email newsletter which they could send out to their target audience a few days prior to the festive holiday.

Solution

Using the clear analogy between Father Christmas delivering parcels to children all over the world and T&L Leasing successfully delivering funding solutions to their customer base, we created a playful and memorable illustration displaying the portly festive character being transported around his global duties by T&L Leasing branded balloons.

This concept, combined with a personal message thanking their customer base for their business throughout the year, received really encouraging feedback from recipients of the Christmas newsletter. The T&L Leasing directors also chose to donate the money they would have spent sending traditional printed Christmas cards to customers and partners instead to three children’s charities local to their head office just outside Chester.

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