Company credentials design

We prioritised clarity and accessibility to turn the complex information in this company credentials design into an appealing communications piece that transmits leadership and expertise.

Background

Zelman & Associates is a US-based research firm specialising in the housing sector. The company provides senior-level executives and global institutional investors with expert insights on company-specific equity performance and macro housing trends, guiding them towards wise and informed decisions.

Challenge

Following a recommendation by one of our existing clients, we were briefed to revitalise Zelman’s company credentials design. With the large amount of information we had to work with, the presentation design would need to strike a balance between being visually impactful and transmitting a message of corporate excellence.

Solution

The company credentials design consists of 19 PowerPoint slides that tell a strong story of industry expertise and success. Leaning on simplicity throughout, the document provides Zelman’s teams with a credentials deck that creates immediate engagement and keeps the audience focused.

Despite the amount of information, the slides benefit from plenty of white space to give presenters and readers room to manage the content.

Complex processes and concepts are explained through highly visual devices that aid comprehension, whilst a subtle brand element on the top left hand corner of each PowerPoint slide hints at the concept of progress and continuity.

A minimal colour palette of grey and purple and a simple icon library further contribute to an uncomplicated company credentials design where clarity, accessibility and understanding of the information are priority.