A varied mix of on-site footage, product renders and animation, this corporate promotional video helped amplify H&T Presspart’s message in front of thousands.

Background

Exhibiting at CPHI (Convention of Pharmaceutical Ingredients) in Barcelona was the perfect opportunity for H&T Presspart to showcase the new brand we had created for them and the company evolution it represents – from component manufacturer to development and manufacturing partner of drug delivery devices.

With the event attracting almost 2,000 exhibitors from 160 countries, CPHI is the largest and most sought-after conference in the industry, uniting the global supply chain at the heart of pharma.

Challenge

To maximise our client’s presence at CPHI, we were asked to produce a corporate promotional video that would act as a magnet to the stand we were also designing by projecting the company message beyond the boundaries of the exhibiting space.

Solution

We created a video that acts as a strong sales and awareness tool, drawing attention not only within H&T Presspart’s stand as a backdrop to informal meetings, but also across the exhibition hall, flooding it with light and colour.

^{At 16:9, the video fills the whole angular 4m x 1.5m screen, made up of square panels of 50cm each. When working on the film, we took into consideration spaces in the video file, ensuring they would fit the screen and the safe space allowed.}

The promotional video highlights milestones that H&T Presspart has achieved over the years, the expertise the company provides as developer and manufacturer, and how it has planned for an exciting future filled with mutually beneficial collaborations with customers. The video achieves this through a mixture of stock and on-location footage (in the office, the lab or the factory in the middle of production), animation and also 3D renders created by our Motion team. Key visual elements within the video echo the stand design and the new brand, such as the fonts used, the colour palette, or how different sections are introduced through dynamic angled transitions inspired by the new visual identity.

Working in close collaboration with the H&T Presspart team, the way we approached what content to include in the corporate promotional video, and in what order, not only contributed to a strong message, it also helped keep the stand structure free of visual clutter.

Taking into consideration the busy context of an exhibition, with delegates approaching the stand or already immersed in a meeting, the video is filled with highly visual infographic-inspired snippets of data that guarantee each message reaches them quickly, without being distracted away from conversations.

The animated icons and accompanying data can also be used as stand-alone pieces for use on social media posts.

The video has already been used by the H&T Presspart team in face to face meetings with customers, on LinkedIn and also on screens in and around the H&T Presspart premises worldwide.

Want to find out more about the exhibition stand? Click here.