CPD prospectus design

We developed a CPD prospectus design that highlights Kingspan’s position as a leading innovator in the market and demonstrates their knowledge of high-efficiency building solutions.

Background

Kingspan, a global leader in high-performance insulation and sustainable building solutions offers a wide range of continuing professional development (CPD) courses through the Kingspan Academy. Offering these courses positions the company as a leader in building design.

Challenge

Our client had already been offering high quality training courses for a number of years, and now they needed a CPD prospectus that would allow them to consolidate all of their options in one location. The new piece also had to help sales teams by providing an attractive leave behind with a long shelf life to include with their other sales collateral. As the training materials were intended for use by a mixed target audience across a variety of products, the CPD prospectus design also had to be conceived as a universal tool for anyone in the company to use as a resource.

Solution

The premium design reinforces the idea of quality of our client’s training academy, and it’s felt even before the CPD prospectus is opened: we suggested soft touch laminate to create an immediate impression of differentiation and quality when readers picked up the piece.

The striking design showcases the wide range of training opportunities available to a target audience made up of architects, builders and installers, and makes it easy for individuals to identify the course that will help them increase their industry knowledge.

The CPD prospectus is the first of several materials to be created in Kingspan’s new brand style – featuring a clean, photography-focused look with bold, innovative colours.

The design highlights the beauty of technical skill to a wide range of audiences within the building and construction industry.Our client was very happy with the quality and finish of the final CPD prospectus design. Now widely used by sales teams worldwide, a digital version is also available online.