Sage

Email campaign

Email campaignWe created a high impact email campaign to promote a new online service.

Background

The key to a successful email campaign, like any other direct marketing campaign, is about quickly capturing the recipient’s attention. An email campaign can not only do this more cost-effectively, by removing print and postage costs, it also enables thorough measurement of how successful the campaign has been, seeing who opened the email and who clicked through on the links within wanting to find out more.

Challenge

Sage needed our help designing and distributing a number of HTML emails to the same audience over a period of weeks, each with a slightly different message.

Solution

Focusing on the design first, the email newsletter features strong use of graphics, attention-grabbing headlines and plays heavily on the use of Sage’s corporate green colour palette to capitalise on the audience’s familiarity with the brand.

email campaign

Although the email campaign contains a lot of detail, the message is simple and clear to understand thanks to a well thought-out structure.

Working from copy supplied by our client, we broke down the information into clearly distinct sections. Opening with a question designed to instantly grab the reader’s attention, and which could be seen in email previews to impact open rates, we then broke the body of the message down into manageable sections, each illustrated with supporting graphics, ending with a clear call to action that fills the audience with energy.email campaign

AstraZeneca

Email newsletter design

Email newsletter design

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

x

Smart Money Loans

Email marketing campaign

digital marketing agency

As an experienced digital marketing agency, we were able to help Smart Money Loans maximise click-through rates and generate new business leads with a mobile responsive email marketing campaign.

x

Thomson Reuters

Email campaign design

email campaign design

Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.

x