Sage

Email campaign

Email campaignWe created a high impact email campaign to promote a new online service.

This campaign for Sage consisted of a number of HTML emails sent to the same audience over a period of weeks, each with a slightly different message. The design of the email features strong use of graphics, attention-grabbing headlines and plays heavily on the use of Sage’s familiar corporate colour green.email campaign

Although the email campaign contains a lot of detail, the message is simple and clear to understand.

Working from the client’s copy, we broke the information down into clear chunks. Opening with a question designed to instantly grab the reader’s attention, we then broke the body of the message down into manageable sections, each illustrated with supporting graphics, and ended with a clear call to action.email campaign

The key to a successful campaign, like any other direct marketing campaign, is about quickly capturing the reader’s attention. An email campaign can not only do this more cost-effectively, by removing print and postage costs, it also enables measurement of how successful the campaign has been, seeing who’s opened and who’s clicked through wanting to know more.

AstraZeneca

Email newsletter design

Email newsletter design

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

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Smart Money Loans

Email marketing campaign

email marketing campaign

As an experienced digital marketing agency, we were able to help Smart Money Loans maximise click-through rates and generate new business leads with a mobile responsive email marketing campaign.

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Thomson Reuters

Email campaign design

email campaign design

Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.

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