We created a high impact email campaign to promote a new online service.
The key to a successful campaign, like any other direct marketing campaign, is about quickly capturing the reader’s attention. An email campaign can not only do this more cost-effectively, by removing print and postage costs, it also enables measurement of how successful the campaign has been, seeing who’s opened and who’s clicked through wanting to know more.
This campaign for Sage consisted of a number of HTML emails sent to the same audience over a period of weeks, each with a slightly different message. The design of the email features strong use of graphics, attention-grabbing headlines and plays heavily on the use of Sage’s familiar corporate colour green.
Although the email campaign contains a lot of detail, the message is simple and clear to understand.
Working from the client’s copy, we broke the information down into clear chunks. Opening with a question designed to instantly grab the reader’s attention, we then broke the body of the message down into manageable sections, each illustrated with supporting graphics, and ended with a clear call to action.
