Background
Sage make good use of email in their successful digital marketing campaigns and Parker Design Consultants have been instrumental in creating some of their successful email marketing campaigns.
We understand how an email marketing campaign needs to be on brand, must be developed in such a way as to render correctly in the myriad of email browsers, and must be punchy with headlines and copy fresh and creative.
In detail
This case study demonstrates how we ensure that images are used to complement the design but the key messages of the email are not compromised if the user has images turned off by default in their email programme.
Email marketing campaigns such as this can involve various successive designs that have a running visual theme and yet are individual in their own right.
“On working with Parker Design Consultants for the first time, I was delighted with the whole experience.
They worked in a very thorough and intuitive manner, delivering the campaign in an extremely short timescale.
Following launch, the board commented very favourably on the campaign, and was delighted with the response. I will be working with them again soon!”
