Smart Money Loans

Email marketing campaign

email marketing campaign

We designed and developed a highly effective, fully responsive email marketing campaign aimed at maximising open rates, click-through rates and lead generation.

Challenge

We were tasked with designing and developing a dynamic and fully optimised email marketing campaign to reach an audience of 2,000 to 2,500 targets. This group included external clients, potential new customers and brokers, making it essential to craft a campaign that was not only visually engaging but also strategically effective in driving responses.

A detailed analysis of the previous campaign highlighted a key issue: 20% of users accessed emails via mobile devices, but the existing emails were non-responsive, leading to a poor user experience and lost engagement opportunities.

Solution

We undertook a comprehensive design and development refresh, with 5 different variations of the email, each customised for different loan offerings. These variations featured unique colour schemes, images and text adjustments, ensuring that each email was visually distinct while maintaining brand consistency.

email marketing campaign

The new design approach allowed Smart Money Loans to present more financial information in a visually engaging and digestible format compared to previous campaigns. The refreshed look and feel was carefully crafted to resonate with existing customers, who were accustomed to receiving the emails, while also appealing to new prospects.

To further optimise engagement and conversions, we implemented several key design improvements:

  • Hero images with inspirational lifestyle visuals, capturing attention instantly
  • Concise, clear financial information, structured for easy readability
  • A clear and inviting CTA prominently placed in the top banner
  • Playful icons that highlight key details, helping readers process information quickly and make faster decisions

email marketing campaign

To empower our client with greater flexibility, we integrated the email designs into a user-friendly email campaign management system. This allowed Smart Money Loans to easily update loan details and financial information, add and remove pre-built content sections, track campaign performance, including open and click-through rates and make modifications quickly and efficiently.

Understanding the importance of a seamless user experience across devices, we developed a fully responsive email design that adapted to different platforms and email clients. On mobile devices, key information and feature boxes stacked efficiently, while font sizes automatically adjusted for readability. We also optimised image responsiveness, ensuring that any images uploaded by our client would automatically resize and scale down as needed, enhancing load speed and maximising open rates. The new email marketing campaign has shown promising click-through rates, reflecting increased engagement.

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