Strictly following our client’s brand guidelines, punchy headlines that quickly inspire action and carefully placed splashes of colour make this email marketing campaign a fresh and memorable piece of communication that proved a success in terms of response rates.

Background

Our client works with a wide range of businesses, from start-ups to stock exchange giants to help them manage their businesses. Sage provides a whole host of support and software solutions for business owners, bookkeepers and accountants.

Challenge

Sage came to us to help them devise an effective email marketing campaign that would help them generate awareness about the latest enhanced version of one the company’s already successful products, SageOne.

Solution

We decided to keep the design of this email marketing campaign really simple to ensure the audience would solely focus on product benefits without any unnecessary distractions.

We designed the calls to action to be prominent, almost oversized within the digital screen context of the email campaign. Fully on brand and with punchy headlines that quickly inspire action, carefully placed splashes of colour make this email a fresh and memorable piece of communication, and help guide the user journey to ensure it’s a successful online experience, for both audiences and our client.

We built the email marketing campaign to be fully responsive – the email renders correctly in the most popular email clients and devices, including on mobile.

“On working with the team at Parker Design for the first time, I was utterly delighted with the whole experience.

The team worked in a very collaborative, thorough and intuitive manner, delivering the email campaign in an extremely short timescale. Following the launch of the email campaign, the board commented very favourably and were delighted with the response the email had. I will definitely be working with Parker Design again very soon.”

“To email or not to email” – Have a look here to see how how our email marketing expertise has helped our clients reach a wide range of goals.