We created a stunning and effective employee magazine design that was the perfect way to keep everyone informed.
“We don’t want a traditional newsletter, we want an employee magazine.” That was the brief AstraZeneca gave Parker Design following a review of their internal communications channels. Recognising the importance of internal communications and with thousands of employees in multiple sites across the UK, a stunning and effective employee magazine design was the perfect way to keep everyone informed.
AstraZeneca had already decided on ‘Spectrum’ as the name for the magazine, but the rest of the employee magazine was up to our creative team. To help achieve the desired look and feel, we broke away from traditional A sizes and designed the magazine to a tabloid format, more evocative of an upmarket Sunday supplement. This same feel was enhanced by choosing to print onto an uncoated matt cartridge style paper.
Inspired by the name ‘Spectrum’ we helped the employee magazine develop an identity of its own. Our designers took the idea of a barcode and infused it with the spectrum of colours from AstraZeneca’s brand colour palette.
We then integrated this graphic throughout various page layouts within the magazine, subtly featuring on each article.
Working closely with the client’s internal editing team, who provided the articles, our team rewrote all of the content headlines, designed and artworked the page layouts, and were responsible for developing creative front cover concepts for each issue.
We also project managed the printing and fulfilment to ensure thousands of copies of each issue went out on time every month direct to the homes of AstraZeneca employees.
“It’s a real pleasure to work with the team at Parker.
For them ‘going the extra mile’ is part of the service. Everyone is pro-active, provides creative solutions, and does whatever is needed to meet tight deadlines and work within the agreed budget, to produce a quality product.
I’d recommend Parker Design to anyone.”