Hanging banners

To help SolutionsPT celebrate a company milestone and launch a new product we created a set of hanging banners that whet the audience’s appetite with the excitement and possibility of what’s yet to come.

Background

The sole distributor of Wonderware software in the UK & Ireland, SolutionsPT have been providing industrial IT solutions for three decades. Ready to launch Wonderware’s next generation at a historic event, our client needed a variety of conference materials, including a set of hanging banners that immediately captured the attention of delegates.

Challenge

Following on from the new branding we had developed, our team of designers then had to move on to produce email invitations and video content, as well as event and conference collateral. The brief also included the delivery of a set of imposing hanging banners that would help maintain intrigue and excitement throughout the delegate journey.

Solution

The banners maximise the impact of our new branding solution: the main concept of ‘Seeing is Believing’ helps position SolutionsPT as a company that delivers on its promises. The manufacturers of today are linked with the technology of the future in a visually impactful and memorable way.

Wonderware had already come up with the plasma ball shape, so to hint at the concept of visual focus we created a striking graphic in the shape of an eye, which immediately draws audiences in.

Different creative approaches for the hanging banners backgrounds add visual variety, ensuring the message embeds itself in the mind and keeping interest levels high.