The illustration-based approach of this medical advertising creative allowed us to communicate our client’s message in a clear and concise way.

Background

For the last few years, Parker Design has been delivering effective and highly memorable medical advertising ideas for Coveris Advanced Coatings.

Challenge

With this latest advertising project, the challenge for our team was to promote the qualities and properties of the company’s inspire® range of wound dressing technologies, but being very careful not to feature any detailed wound dressings. The reason for this is that Coveris Advanced Coatings doesn’t actually manufacture the wound dressings itself, instead the company supplies its medical foams and films to a wide range of wound dressing manufacturers all over the world.

That’s why it was important that we didn’t transmit a potentially confusing message through this medical advertising campaign, or draw attention to any of Coveris’ clients by showing finished end products in our creative.

Solution

Opting for an illustration-based approach enabled us to get round the main challenge by using iconography to depict the individual properties of the products whilst still showing them in context. The resulting creative is impactful and memorable, helping our client achieve its goals.

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