Exterior branding that signals excellence and invites tomorrow’s leaders in
Launching a brand to lead the low-carb revolution
Reinventing BrightHR with a Bold, Disruptive Brand Strategy
Revitalising a Workspace to Reflect Scientific Excellence
External branding
How the world sees you
External branding can be loosely defined as the sum of all of your customer facing activities. We’re an agency that can deliver all the cohesive strategic and visual elements of your external brand. We can help you define how the outside world sees your organisation and what makes you immediately recognisable.
When people think about branding, they tend to think about elements like logos and marketing slogans. But external brand design is so much more – a brand is the set of expectations, stories and relationships that, taken together, account for a consumer’s decision to engage with your company. Whether it’s how your buildings look or how your packaging appears on the shelf, external branding includes all the elements that people can see.
A successful brand isn’t just about how well you communicate your brand externally to potential customers, it’s also about how you communicate your brand internally to your employees and stakeholders – your external brand is what makes you recognisable to everyone.
external branding AGENCY SHOWCASE
We’ve helped organisations shape how they’re seen in the world – from first impressions to everyday experiences. Our external branding work spans physical, digital and environmental touchpoints, creating unified, recognisable identities that build trust and drive engagement.
Robert Andrew
External brand launch and marketing strategy
King’s Leadership Academy
External branding
BrightHR
External branding strategy and development
Robert Andrew
Branding and packaging design
The Cambridge Club
External brand design
AstraZeneca
External branding
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR external branding
PROCESS
We build external brand systems that are consistent, expressive and rooted in strategy. Here’s how we approach it:
Discovery and Strategy
We start by uncovering how you’re seen and defining where you want to go. These are the focus areas:
- Run stakeholder workshops to uncover brand truths.
- Audit existing brand assets and external presence.
- Clarify positioning, values and audience perceptions.
- Define messaging pillars and creative direction.
Visual Identity
We craft the visible elements that make your brand recognisable and memorable. Key outputs typically include:
- Brandmarks, colour palettes and typography.
- Imagery, iconography and motion guidelines.
- Cohesive design across packaging, signage, digital and print.
- Scalable brand systems for different applications.
Brand Expression
We take the identity beyond design – into every space your audience navigates. This can include:
- Signage, wayfinding and environmental branding.
- Packaging, advertising and promotional assets.
- Digital brand application across all channels.
- Messaging and tone consistency across platforms.
Implementation and Support
We help you roll out the brand with confidence and maintain consistency long-term. We typically provide:
- Brand guidelines tailored to your organisation.
- Toolkits for internal and external teams.
- Practical support during brand rollout.
- Training and creative consultation where needed.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
Every external branding project is different, and so is the approach it deserves. From complete brand overhauls to targeted campaigns, we adapt our process to suit your goals. Whatever the scale, we focus on creating a brand presence that not only looks exceptional – but connects with audiences, strengthens recognition, and drives meaningful results.
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WHY YOU SHOULD CHOOSE US FOR external branding
Recognition
We create consistent external brand systems that build awareness and trust.
Cohesion
Every element works together – from signage and packaging to campaigns and content.
Adaptability
Our branding flexes across sectors, platforms and geographies without losing impact.
Precision
We combine creative flair with strategic intent – grounded in insight and attention to detail.
We’re an external branding agency that gives you way more
If you’d like to discuss an external branding project or get a quote, we’d love to hear from you.