External branding
How the world sees you
External branding can be loosely defined as the sum of all of your customer facing activities. We’re an agency that can deliver all the cohesive strategic and visual elements of your external brand. We can help you define how the outside world sees your organisation and what makes you immediately recognisable.
When people think about branding, they tend to think about elements like logos and marketing slogans. But external brand design is so much more – a brand is the set of expectations, stories and relationships that, taken together, account for a consumer’s decision to engage with your company. Whether it’s how your buildings look or how your packaging appears on the shelf, external branding includes all the elements that people can see.
A successful brand isn’t just about how well you communicate your brand externally to potential customers, it’s also about how you communicate your brand internally to your employees and stakeholders – your external brand is what makes you recognisable to everyone.
external branding AGENCY SHOWCASE
We’ve helped organisations shape how they’re seen in the world – from first impressions to everyday experiences. Our external branding work spans physical, digital and environmental touchpoints, creating unified, recognisable identities that build trust and drive engagement.
King’s Leadership Academy
External branding
BrightHR
External branding strategy and development
Robert Andrew
Branding and packaging design
The Cambridge Club
External brand design
AstraZeneca
External branding
OUR external branding
PROCESS
We build external brand systems that are consistent, expressive and rooted in strategy. Here’s how we approach it:
Discovery and Strategy
We start by uncovering how you’re seen and defining where you want to go. These are the focus areas:
- Run stakeholder workshops to uncover brand truths.
- Audit existing brand assets and external presence.
- Clarify positioning, values and audience perceptions.
- Define messaging pillars and creative direction.
Visual Identity
We craft the visible elements that make your brand recognisable and memorable. Key outputs typically include:
- Brandmarks, colour palettes and typography.
- Imagery, iconography and motion guidelines.
- Cohesive design across packaging, signage, digital and print.
- Scalable brand systems for different applications.
Brand Expression
We take the identity beyond design – into every space your audience encounters it. This can include:
- Signage, wayfinding and environmental branding.
- Packaging, advertising and promotional assets.
- Digital brand application across all channels.
- Messaging and tone consistency across platforms.
Implementation and Support
We help you roll out the brand with confidence and maintain consistency long-term. We typically provide:
- Brand guidelines tailored to your organisation.
- Toolkits for internal and external teams.
- Practical support during brand rollout.
- Training and creative consultation where needed.
More External branding projects
Polecat
Brand development
Raw London
Brand strategy
Related services and projects
WHY YOU SHOULD CHOOSE US FOR external branding
Recognition
We create consistent external brand systems that build awareness and trust.
Cohesion
Every element works together – from signage and packaging to campaigns and content.
Adaptability
Our branding flexes across sectors, platforms and geographies without losing impact.
Precision
We combine creative flair with strategic intent – grounded in insight and attention to detail.
We’re an external branding agency that gives you way more
If you’d like to discuss an external branding project or get a quote, we’d love to hear from you.