Brand strategy

Design with purpose

Brands need more than a logo or strapline, they need an effective strategy. 

Brand strategy is about creating design with a purpose, it’s at the heart of all your communications and links your values, vision and mission around a common visual identity that tells an engaging story and resonates with your target audience.

Combining intelligent strategic thinking with compelling creativity, we’ll help you tell your brand story all the way from strategic brand positioning to developing and implementing your new brand rollout, including brand guidelines, brand collateral and brand assets.

From multinational organisations to start-ups, clients of every shape and size trust us to deliver strategic solutions that inspire and connect. Whether your brand needs completely repositioning or a new upgrade, our creative team can help you develop a winning branding strategy that raises your profile and connects with customers.

Brand strategy projects

As a branding agency that specialises in employee communications, employee engagement solutions and marketing strategy, we were asked to change perceptions of our client's IT department and to increase awareness amongst employees of the support services offered by the team.

AstraZeneca

Brand strategy and design

"The overall feeling was one of excitement that left people talking about the Light concept. There was a very positive response from everyone on their dynamic and unique new brand development"

Polecat

Branding development

This branding and packaging design project helped our client launch into a new market thanks to an effective mix of relaxed, rustic authenticity and contemporary touches.

Packaging design agency image

Robert Andrew

Branding and packaging design

Experts in changing perceptions, Raw needed a successful branding strategy to help them transition from a traditional video production house to a specialist branded content agency. A distinctive logo design was the perfect start.

branding strategy

Raw London

Branding strategy

BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.

Branding strategy

BrightHR

Brand strategy and development

We developed an event branding solution that captures the essence of the product and positions SolutionsPT as a company that delivers on its promises.

event branding, event management agency, creative services

SolutionsPT

Event branding

A brand development strategy to embody ChargePoint's cutting-edge innovation and unrivalled expertise.

ChargePoint Technology

Brand development

Based on the concept of inviting someone you know to join you at something special, +1 was an award-winning global employee referral campaign to increase engagement in AstraZeneca’s Global Employee Referral Programme.

AstraZeneca

Global employee referral campaign

A strategic brand refresh to reposition H&T Presspart in the marketplace, from device manufacturer to solutions provider.

H&T Presspart

Branding strategy & development

Taking a fresh, creative approach to better align Alliance Manchester Business School’s visual identity with its well-established brand essence, “Original Thinking Applied”.

identity development and application

AMBS

Identity development and application

When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'

brand development

Ale on a Bale

Franchise brand development

An internal branding design concept that links four corporate values and transmits the idea of every employee working together as one.

Internal branding design

Prism Healthcare

Internal branding design

We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.

brand design refresh

Invosys

Branding design refresh

A school rebrand project that goes beyond design, helping a disadvantaged area embrace the possibility of a promising new future.

King's Leadership Academy

School rebrand

We have worked closely with AstraZeneca for many years. This time we were asked to help them develop an ambitious employee communications campaign and branding that supported internal efforts to increase employee engagement, and upskill and develop leaders in the organisation.

employer branding campaign

AstraZeneca

Employer branding campaign

Aiming to establish its brand identity and capture a larger share of the lucrative B2B cloud services market, Talk Internet approached Parker Design to develop a bespoke logo and B2B brand strategy.

Business-to-business website

Talk Internet

B2B brand strategy

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