Brand guidelines

We developed a set of bespoke, easy to digest, brand guidelines to be used internally, always keeping our client’s specific budget guidelines in mind.

Background

Through their specialist and dynamic service, Code Development Planners add value to private sector development and landowning clients. As lead consultants, Code Development Planners work collaboratively with planning authorities, consultees and other key stakeholders in the industry.

Challenge

Our brief was to develop a new set of brand guidelines in order to guarantee visual quality and consistency on all of our client’s external and internal communications.

Solution

We developed a set of bespoke identity assets to be used internally. Always keeping our client’s specific budget in mind, we came up with a series of recommendations, not only on layout and look and feel, but also on what we thought would be the optimal length for the document, as this would contribute to keeping it within budget.

The brand guidelines we produced are an easy to digest and cost-effective 10-page document, which everyone in the company can refer to and apply to their communications.

Having already produced a new logo design for Code’s, we were familiar with their brand and the company values it represents. Clean, clear and concise, the guidelines are uncluttered and have a technical look and feel that immediately helps position our client in their sector.

After designing their new logo and brand guidelines, we were also asked to develop marketing collateral for our client.