Climate awareness infographic

A climate awareness infographic that is succinct, visually sharp and memorable, ensuring high engagement while encouraging action on climate change.

Background

The Paris Agreement, signed in 2016 by 174 states and the European Union, operates under the United Nations Framework Convention on Climate Change (UNFCCC). It focuses on reducing greenhouse gas emissions, adaptation strategies and climate finance. By March 2019, 195 UNFCCC members had signed the agreement, with 187 officially joining as parties.

Our client, The Climate Group, serves as the Secretariat for the Under2 Coalition, a global network of state and regional governments committed to ambitious climate action in alignment with the Paris Agreement. Member governments pledge to limit global temperature increases to well below 2°C, striving to cap the rise at 1.5°C.

The states and regions within the Under2 Coalition occupy a key position between national and local governments, giving them a unique ability to implement innovative climate initiatives and inspire others to follow their lead.

Challenge

To create a climate awareness infographic: The Climate Group approached us to help promote the Under2 Coalition’s latest initiative – the Industry Transition Platform (ITP). The ITP collaborates with governments from highly industrialised regions, developing strategies to reduce industry emissions while fostering economic growth, job creation and long-term prosperity.

Solution

We developed a comprehensive suite of digital materials to effectively communicate the objectives, key messages and significance of the Industry Transition Platform (ITP). This included a climate awareness infographic, animated cards for social media and a 30-second video for use in presentations and events. Each element was designed to engage different audiences, ensuring the message was delivered in a clear and impactful way.

During the design process, we presented our client with two distinct visual approaches: one where each piece worked as a standalone element, and another where all materials were visually connected under a cohesive look and feel. Our client opted for a unified design, ensuring a consistent identity across all materials and reinforcing the project’s branding.

We developed the climate awareness infographic design with simplicity and clarity in mind, ensuring that the core message remained the focal point. A small number of interconnected visual elements guided audiences through the impact of reducing CO2 emissions, making the information easy to absorb. The minimal yet bold design kept attention levels high while encouraging immediate engagement and action.

To boost memorability, we developed a set of playful, custom-designed icons, helping the key message resonate with the audience. These icons added a layer of visual storytelling, making complex topics easier to grasp and reinforcing the urgency of climate action.

We introduced a conveyor belt visual within the infographic design, symbolising the role of industrial transition in tackling emissions. This dynamic element conveyed the speed, movement and efficiency required for the project’s success while reinforcing the connection between industry and sustainability.