This colourful, memorable, and user-friendly e-newsletter template generated high levels of internal engagement.
Having branded many of its support and maintenance facilities under the name ‘Essentials’, AstraZeneca asked us to design an e-newsletter template to allow them to regularly update employees on the services available.
AstraZeneca wanted to be able to take on the production of each newsletter issue in house, hence the request for a template. The template had to be simple, user friendly, so that the AstraZeneca team could update it quickly and easily. At the same time, the design had to immediately capture the imagination of audiences to ensure maximum engagement in the initiative.
Making full use of the vibrant AstraZeneca brand colours we designed the e-newsletter template with a striking masthead at the top of the page, using blocks of colour to create a simple but eye catching navigation bar.
The e-newsletter has two columns – the wider of the two contains the main articles, whereas a narrower column on the right was designed to be used for snippets and smaller stories.
“Working with Parker Design is a real pleasure.
For them, nothing is too much trouble and ‘going the extra mile’ is part of the service.
The team are pro-active, provide creative solutions, do whatever is needed to meet tight deadlines and work within the agreed budget, to produce a quality product.
I would recommend Parker Design to anyone.”
To help with the ongoing production of the e-newsletters we provided AstraZeneca staff with onsite Dreamweaver and HTML training. The end result is colourful, memorable and has been a huge hit with readers.