This graduate recruitment animation exudes positivity, energy and the potential of what’s yet to come for ambitious graduates, acting as a beacon at busy career fairs.

Background

AstraZeneca owes its scientific leadership to the calibre of people the company recruits – people who are excited about what they can achieve, who feel empowered to think big and who are passionate about making the impossible a reality, every day.

Challenge

As part of the company’s programmes to attract the strongest talent to a wide range of scientific and non scientific roles, we were briefed with creating a graduate recruitment animation that would do much more than attracting attention at busy career fairs.

It had to appeal to the right kind of personality – candidates who are eager to give and learn every single day, ready to drive change by collaborating with other brilliant minds, and enjoy a global career filled with equal doses of effort and reward.

Solution

The animation we developed presents a visual universe exuding positivity, energy and the potential of what’s yet to come, acting as a beacon straight away by providing clear direction for young graduates at such a significant crossroads in their lives.

The visual style we applied to the animation is playful and at the same time it is elegant and focused. A central spot of light throughout the graduate recruitment animation adds an element of realism, depth and a point of focus.

Strong and playful iconography helps represent the wide range of global opportunities graduates can aspire to.

Though the animation is mainly built in 2D – a time and cost-effective option – layering of elements adds a 3D quality to the graduate recruitment animation, adding appeal and bringing the message closer to the audience.A target-like visual device helps illustrate the global department rotation offered by AstraZeneca.

“We’re absolutely delighted with the quality of the graduate recruitment animation you produced for us – from the initial script, through to the artistic interpretation, to the final version.

Can’t wait to use this at our forthcoming recruitment careers fairs and, internally, to help promote our recruitment programme.”

Global Operations Recruitment Team, AstraZeneca