Marketing product brochure

The bold use of colour and a strong visual approach made this marketing product brochure an effective tool for sales and customer education.

Background

ChargePoint Technology, a leading specialist in pharmaceutical containment and aseptic processing, provides reliable, sterile and secure powder transfer solutions. The company offers three core solutions: Sterility Assurance, Containment, and Single-Use Technology.

Challenge

With a strong emphasis on Single Use Technology, we were tasked with creating a marketing product brochure to promote this growing product range. Beyond serving as a sales tool, the brochure needed to educate target audiences, providing clear insights into the benefits and applications of these solutions.

This project also presented an opportunity to refresh the brand, ensuring the new brochure design aligned with ChargePoint Technology’s evolving identity and market positioning.

Solution

We began by refining the brand, introducing a cleaner and more contemporary look that aligned with ChargePoint Technology’s innovative approach. The updated design focused on clarity and sophistication, ensuring the brand remained both modern and professional.

To create a visually engaging experience, we placed product photography at the forefront, allowing the audience to see the technology in action.

By focusing heavily on images and using varied, engaging layouts, we effectively showcased the complex processes involved in production. This approach allowed us to demonstrate how precision-engineered Single Use products integrate seamlessly within the wider manufacturing workflow.

We used colour sparingly, but its bold and confident application ensures it makes a strong visual impact. Rather than overwhelming the design, carefully placed colour accents draw attention to essential information, key product features and important messaging.

A bi-fold page presents the complete product range at a glance, while a detailed technical illustration clarifies the production process and demonstrates how ChargePoint Single Use Technology integrates within the workflow.

Alongside the brochure design and brand refresh, we also handled the printing process for our client. A total of 500 copies were produced for distribution across ChargePoint’s sales teams. To enhance the visual impact, we carefully selected semi-coated silk paper, ensuring the colours in the marketing brochure appeared vibrant and striking.

Earlier, we had completed a shorter print run, adapting the design to exclude the fold-out page for a faster digital print turnaround. This allowed the brochures to be ready in time for CPhI Frankfurt.