Project infographic design

To maximise awareness of an ambitious initiative, we designed a project infographic that effectively balances engaging visuals with clear, factual information.

Background

As part of its Growth through Innovation strategy, AstraZeneca introduced the Chemicals & Consumables Project (CCP) to increase operational efficiency. The project focuses on reviewing, standardising and streamlining the chemicals and consumables the company purchases, making processes simpler and more effective.

Challenge

As part of a branding and collateral design project, we were tasked with creating a project infographic design to effectively raise awareness of the initiative.

Solution

We designed an infographic that immediately captures attention, ensuring it is visually engaging while remaining informative and easy to digest. To achieve this, we carefully balanced visual elements and written content, ensuring that neither overpowers the other.

By using clear typography, structured layouts, and thoughtfully placed graphics, we created a cohesive design that guides the audience through the information effortlessly. This approach makes the infographic engaging and functional.

A fresh and vibrant colour palette plays a crucial role in the project infographic design, serving both a functional and aesthetic purpose. The colours help organise content, guiding readers through their visual journey and making information easier to follow and understand. This structured approach ensures that complex ideas are broken down into clear, digestible sections. Beyond enhancing readability, the bold use of colour also provides a visual contrast.

As part of the project awareness campaign, we developed a comprehensive suite of materials to ensure consistent messaging and engagement across different platforms. In addition to the project infographic, we designed emails and PowerPoint templates, providing our client with versatile tools to effectively communicate the initiative’s goals and progress to various stakeholders.

To create a strong and recognisable visual identity, we also developed a brand identity for the project. This included a cohesive colour palette, typography and design elements that tied all materials together, ensuring a unified look across all communications.