Science brochure design
We helped AstraZeneca communicate the scientific leadership of their IMED Biotech Unit with a science brochure design to inspire internal teams and attract top external talent.
Background
Working across a wide range of therapy areas, AstraZeneca’s IMED Biotech Unit is focused on translating the innovative ‘cool science’ that happens in labs into the next generation of medicines that will improve the lives of millions of patients all over the world.
Challenge
Our client asked us to produce a brochure design to promote the Unit internally to other AstraZeneca teams. The brochure also had to help our client attract top talent at a variety of leading scientific conferences, presenting the IMED Biotech Unit as an attractive combination of innovative ideas, focus on improving the lives of patients, and true collaboration amongst scientific research teams.
Solution
From the cover, the brochure design reflects AstraZeneca’s passion for science, innovation and teamwork.
To maximise engagement, we designed the brochure with a magazine feel, where in line with our client’s vision, the design gives prominence to scientific research, and the patients whose lives it helps improve. The science brochure design presents a welcoming environment where leading scientists thrive in developing world-changing medicines, thanks to an effective mixture of striking scientific images, photographs of scientists at work in the lab or collaborating closely with colleagues.
The clean yet engaging layout of the brochure lets large amounts of information breathe.
We followed AstraZeneca’s guidelines on the use of typography and colourways, and used IMED’s striking blue throughout to further strengthen the brochure’s appeal.
Infographic style illustrations and icons help structure content.
The science brochure design highlights the Unit’s achievements with large fonts and a bright colour palette to give each stat prominence, while the inclusion of testimonials helps bring the efforts of the Unit to life.
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