Science brochure design

We helped AstraZeneca to showcase the scientific leadership of their IMED Biotech Unit through a science brochure design aimed at inspiring internal teams and attracting top external talent.

Background

AstraZeneca’s IMED Biotech Unit operates across multiple therapy areas, focusing on transforming cutting-edge scientific discoveries into the next generation of medicines that will improve the lives of millions of patients worldwide.

Challenge

Our client tasked us with creating a brochure design to promote the IMED Biotech Unit internally to other AstraZeneca teams. The brochure also needed to serve as a recruitment tool at major scientific conferences, showcasing the Unit as a hub of innovation, patient-focused research and genuine scientific collaboration to attract top talent.

Solution

From the cover, the brochure design conveys AstraZeneca’s passion for science, innovation and teamwork, setting the tone for the content inside.

To maximise engagement, we designed the brochure with a magazine feel, making it visually appealing and easy to navigate. Aligned with our client’s vision, the design places scientific research and the patients it benefits at the forefront, ensuring a strong connection between innovation and real-world impact.

The science brochure design presents a welcoming and inspiring environment, where leading scientists thrive in developing life-changing medicines. A carefully curated mix of striking scientific imagery and photographs of researchers in action, whether working in the lab or collaborating with colleagues, brings the content to life.

The clean and engaging layout ensures that large amounts of information are easy to read and digest. Thoughtful spacing, clear headings and well-placed visuals help the content breathe, preventing it from feeling overwhelming while maintaining a natural flow.

We adhered to AstraZeneca’s brand guidelines, ensuring consistency in typography and colourways. To add to the brochure’s visual impact, we incorporated IMED’s distinctive blue, creating a cohesive look that reinforces the brand.

Infographic-style illustrations and icons provide a clear and structured way to present content. They break down key concepts into easily digestible visuals, making the content more engaging and accessible.

The science brochure design showcases the Unit’s achievements using bold typography and a vibrant colour palette, ensuring that key statistics stand out at a glance. This approach draws attention to the impact of the Unit’s work, making the data more engaging and memorable.

Alongside the statistics, employee testimonials add a human element. These personal stories help bring the brochure to life, reinforcing the dedication and innovation that drive AstraZeneca’s scientific advancements.