Unifying Global Voices for Referral Success
Uniting Three Locations and Languages with a Powerful Internal Brand
Building a Brand That Nurtures Leaders Worldwide
Employer branding
Connect with your workforce
What do the world’s most successful organisations have in common? They are able to attract top talent, and their workforce are highly skilled, engaged, motivated and act as brand advocates.
How do they attract these individuals to their company? With exceptional employer branding. And we can help you from beginning to end – from defining your brand values, to teaching your brand message to your workforce and implementing employee engagement programmes.
Positive employer branding presents your company in the best possible light to your employees, candidates and stakeholders. We work closely with our clients to develop an understanding of their business, and deliver a solution that helps engage their employees around a common goal, change their culture or roll-out a new vision.
Effective employer branding ideas can not only contribute to a sense of unity across teams, regardless of location or role, they can also inspire employees to aim higher, for themselves and for the organisation.
Employer Branding SHOWCASE
We’ve helped HR teams, leadership and internal comms departments bring their employer brand to life – uniting dispersed workforces, supporting cultural change and strengthening employee engagement. From global recruitment campaigns to values-driven internal rollouts, our work connects people to purpose and makes culture visible.
AstraZeneca
Global employee referral campaign
AstraZeneca
Employer branding campaign
H&T Presspart
Employer brand design
Four Seasons Health Care
Employee engagement campaign design
SIG plc
Company culture rebrand
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR Employer Branding
PROCESS
We shape authentic employer brands from the inside out – built on insight, driven by purpose and designed to connect.
Discovery and Insight
We begin by listening – to leadership, to employees and to the wider market.
These are the key steps:
- Run workshops with internal teams and leadership to define goals.
- Audit existing materials, platforms and employer brand assets.
- Research internal sentiment and external perception.
- Identify opportunities to align culture, brand and ambition.
EVP and Messaging
Next, we define what your brand offers employees and how to articulate it consistently. This typically includes:
- Developing a clear Employee Value Proposition.
- Defining messaging pillars tailored to different audience groups.
- Aligning tone of voice with your corporate brand.
- Creating core statements for careers sites, job ads and campaigns.
Design and Delivery
With your EVP in place, we bring it to life through branded materials and assets. We often:
- Design careers websites, recruitment packs and onboarding materials.
- Produce internal comms campaigns and employer brand toolkits.
- Create templates for social content and digital advertising.
- Ensure all assets align with brand and tone of voice.
Activation and Adoption
Finally, we help embed the employer brand so it’s adopted with confidence across the business. This can include:
- Running internal launch campaigns or ambassador programmes.
- Delivering training to HR and recruitment teams.
- Supporting activation across events, social and careers platforms.
- Advising on future phases as your needs evolve.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
No two employer branding projects are the same. Whether it’s refreshing your recruitment communications or building a full-scale employer brand strategy, we tailor our approach to your needs. From concept to delivery, we ensure every element strengthens your reputation as an employer, engages top talent, and reflects your company culture.
SPEAK TO OUR TEAM TO GET A QUOTE
More Employer branding projects
Prism Healthcare
Internal branding design
AstraZeneca
Internal branding and collateral
Statoil
Internal communications branding
AstraZeneca
Employer brand and campaign assets
Explore our employer branding services
WHY YOU SHOULD CHOOSE US FOR Employer Branding
Insight
We uncover what truly motivates your people, and what makes your culture unique.
Alignment
We ensure your employer brand reflects your values, vision and wider business strategy.
Engagement
We create tools and campaigns that energise your teams and attract new talent.
Credibility
Our employer brands feel authentic, relevant and built to last – not just for hiring, but for culture.
We’re an employer branding agency that gives you way more
If you’d like to discuss an employer branding project or get a quote, we’d love to hear from you.