Employer branding
Connect with your workforce
What do the world’s most successful organisations have in common? They are able to attract top talent, and their workforce are highly skilled, engaged, motivated and act as brand advocates.
How do they attract these individuals to their company? With exceptional employer branding. And we can help you from beginning to end – from defining your brand values, to teaching your brand message to your workforce and implementing employee engagement programmes.
Positive employer branding presents your company in the best possible light to your employees, candidates and stakeholders. We work closely with our clients to develop an understanding of their business, and deliver a solution that helps engage their employees around a common goal, change their culture or roll-out a new vision.
Effective employer branding ideas can not only contribute to a sense of unity across teams, regardless of location or role, they can also inspire employees to aim higher, for themselves and for the organisation.
Employer Branding SHOWCASE
We’ve helped HR teams, leadership and internal comms departments bring their employer brand to life – uniting dispersed workforces, supporting cultural change and strengthening employee engagement. From global recruitment campaigns to values-driven internal rollouts, our work connects people to purpose and makes culture visible.
AstraZeneca
Global employee referral campaign
AstraZeneca
Employer branding campaign
H&T Presspart
Employer brand design
Four Seasons Health Care
Employee engagement campaign design
SIG plc
Company culture rebrand
OUR Employer Branding
PROCESS
We shape authentic employer brands from the inside out – built on insight, driven by purpose and designed to connect.
Discovery and Insight
We begin by listening – to leadership, to employees and to the wider market.
These are the key steps:
- Run workshops with internal teams and leadership to define goals.
- Audit existing materials, platforms and employer brand assets.
- Research internal sentiment and external perception.
- Identify opportunities to align culture, brand and ambition.
EVP and Messaging
Next, we define what your brand offers employees and how to articulate it consistently. This typically includes:
- Developing a clear Employee Value Proposition.
- Defining messaging pillars tailored to different audience groups.
- Aligning tone of voice with your corporate brand.
- Creating core statements for careers sites, job ads and campaigns.
Design and Delivery
With your EVP in place, we bring it to life through branded materials and assets. We often:
- Design careers websites, recruitment packs and onboarding materials.
- Produce internal comms campaigns and employer brand toolkits.
- Create templates for social content and digital advertising.
- Ensure all assets align with brand and tone of voice.
Activation and Adoption
Finally, we help embed the employer brand so it’s adopted with confidence across the business. This can include:
- Running internal launch campaigns or ambassador programmes.
- Delivering training to HR and recruitment teams.
- Supporting activation across events, social and careers platforms.
- Advising on future phases as your needs evolve.
More Employer branding projects
Prism Healthcare
Internal branding design
AstraZeneca
Internal branding and collateral
Statoil
Internal communications branding
AstraZeneca
Employer brand and campaign assets
Explore our employer branding services
WHY YOU SHOULD CHOOSE US FOR Employer Branding
Insight
We uncover what truly motivates your people, and what makes your culture unique.
Alignment
We ensure your employer brand reflects your values, vision and wider business strategy.
Engagement
We create tools and campaigns that energise your teams and attract new talent.
Credibility
Our employer brands feel authentic, relevant and built to last – not just for hiring, but for culture.
We’re an employer branding agency that gives you way more
If you’d like to discuss an employer branding project or get a quote, we’d love to hear from you.