Thought leadership infographics

To showcase our client’s expertise and major role in helping power the global economy, we created a series of thought leadership infographics that lean on an uncomplicated and accessible design to make an impact.

Background

Dematic is a leading supplier of integrated automated technology, software and services to optimise the supply chain. With a growth rate of 25% in 2016, our client was listed as the world’s third-largest materials handling systems supplier. Fast forward to 2020, and Dematic announced that its parent company KION Group AG had completed the acquisition of DAI (Digital Applications International Limited), a UK-based software company specialising in logistics automation solutions and one of our clients.

The addition of DAI’s capabilities significantly expands Dematic’s intralogistics software offerings to support the movement, storage and distribution of goods through the entire supply chain.

Challenge

To create a series of infographic designs that would help the company showcase their insights on the future of ecommerce.

The infographics were intended to complement thought leadership pieces on the company’s website, as newsletter content and also as social media assets, to support the message that Dematic’s technology and expertise are a major driving force in helping power the global ecommerce economy.

Solution

This was a collaborative process, where we immersed ourselves in discussions with our client to establish a style for the thought leadership infographics that is simple, bold and impactful, giving prominence to key stats in large fonts, and maximising the use of colour to structure content and guide readers through the information presented to them.

The various blocks of content in the thought leadership infographics act as easy-to-digest bite-size chunks, which we then extracted and repurposed for use on social channels and also as PowerPoint slides.

This first infographic has set the style for future thought leadership assets.