DAI

Fold-out poster design

poster design

We produced a visually impactful and versatile poster design that helped prolong the life of DAI’s investment in three major industry shows.

Background

Retail Week Live, Multimodal and Intermodal Asia are three key industry shows for DAI, global leader in Supply Chain software solutions. These events attract, both nationally and internationally, key decision makers looking to discover the latest innovations and to forge new business relationships.

Challenge

To provide DAI with a distinct and future-proof way of promoting their products and services in a way that would attract the attention of visitors, during and long after the show.

Solution

Instead of other materials, such as flyers or leaflets, which could be easily discarded just feet away from the stand, we designed two visually engaging, content-filled posters.

A4 booklet at first sight, each piece folds out to become a double-sided A2 poster, generating intrigue and quickly becoming a conversation starter.poster designposter design

This format also makes attendees more likely to hold on to them as useful reference material – a cost-effective solution that keeps DAI front of mind with their audience, and hints at their focus on innovation in everything they do.poster design

The versatile format lends itself to a flexible design that we filled with strong contemporary colour shades, a photography style that exudes authority, and playful infographics, illustrations and 3D graphics that add variety and interest at every turn.poster design

A visual theme runs through the poster design in the shape of a hexagon, the perfect device to illustrate process structure, and which we had also used in a set of brochures we designed for the same exhibitions.poster designposter designposter design

The friendly illustration style reinforces DAI’s objective to reach out to potential audiences in an effective and memorable way.poster design

A strong iconography style and bold colours help readers process complex information.poster designposter design

Sage

Promotional collateral

Promotional collateral

To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client's cloud-based software solutions.

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Manchester Airports Group

Integrated ad campaign

Integrated ad campaign

Our client needed a marketing agency that could help them shape not just their digital strategy, but also their overall marketing strategy. Our ideas helped change perceptions of airport parking, and generated a significant uplift in service bookings around the country.

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Sage

Corporate communications

Corporate communications

As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of corporate communications materials to grab the attention of its employees and get them engaged with the programme.

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