We delivered a set of contemporary, dynamic and clean HTML email newsletters, making for a punchy, engaging and attractive easy read month after month for an internal audience of sales and marketing teams.

Background

AstraZeneca prides itself on the emphasis it puts on communicating with employees in a timely and effective manner, and regular email newsletters are a key part of the company’s internal communications strategy to maximise employee engagement. Over the years we have helped our client deliver a wide range of effective internal communications and employee engagement campaigns that have delivered results.

Challenge

This time, we were asked to produce the initial design of the overall look and feel of a suite of HTML email newsletters, as well as to continue to provide the design and build for each issue, which had been scheduled to be deployed every month to maximise engagement. The HTML email newsletters had been conceived to promote our client’s Centre of Excellence as a living, interactive place for the digital community to share and learn. Our client was keen for the HTML email newsletters to act as much more than just a ‘meet the team’ communication.

Solution

Our team produced a contemporary, dynamic and clean design for the HTML email newsletter, making for a punchy, attractive easy and engaging read that immediately appealed to the internal audience of sales and marketing teams the email was targeted at.

Because we would be supplying the newsletters to AstraZeneca ready to be sent out, we were able to have more freedom with the design and layout of each article from issue to issue, keeping the internal audience engaged issue after issue.

Have a look at other examples of engaging newsletter and email design that have helped clients of all shapes and sizes reach their communications goals.