To help AZ employees keep up to date with the latest company news in the UK, we designed a weekly email newsletter and built a set of HTML email templates so that the communications team could add their own content and send it to their mailing list.
The newsletter was scheduled to be sent out every week, and because some of the news features were sometimes written very close to the deadline, the communications team needed a set of HTML email template that were flexible and easy to use.
Although the content deals with some serious topics, we wanted the look and feel to be bright, lively and completely on brand. After further consultation regarding the functionality, we produced a dynamic design style and structure which is easy to update and manage. We also provided in-depth training on how to update the HTML email templates using simple functionality.
Have a look at other examples of effective digital marketing.