An infographic newsletter that fosters openness and collaboration between marketing and sales teams internally, month after month.

Background

Dematic designs, builds, implements and supports intelligent automated system solutions for distribution environments, warehouses and manufacturing facilities. The company’s operations and success are underpinned by four corporate values that provide a guide for employees and also customers and suppliers: Integrity, Courage, Excellence and Collaboration.

Challenge

In the spirit of openness and collaboration between internal teams, our client’s brief was to bring to life the efforts of the company’s Northern Europe marketing team with a highly visual, informative and interesting infographic design that they could share with sales teams. As well as providing a snapshot of promotional activities that had already been executed and detailed information on campaign results, the infographic newsletter would also need to help communicate activities in the pipeline.

Solution

Taking into consideration that the infographic email newsletter would be distributed as a monthly email release, we decided to build a template to keep costs, development and deployment timescales down. The template format would also help guarantee maximum audience engagement: instantly recognisable, recipients of the newsletter are able to focus on the content instead of a new design approach every month.

The design of the infographic newsletter relies on a rigorous layout structure and limited word count for each of the different sections to offer an appealing and memorable reading experience for the audience.

We built the infographic newsletter in a way that allowed our client to split it up into bite-size information cards which could then be added to PowerPoint presentations or used as standalone assets for social media campaigns.

The email newsletter includes an element of interactivity with links to live online content, an approach that goes a long way to stretch and maximise employee engagement levels.

“Thank you so much, the email newsletter looks great.

I really appreciate all of your hard work and support.”

Dematic, Marketing Manager