Magazine design and content

The travel world has shifted dramatically in recent years. Natural disasters, travel alerts and a pandemic have reshaped how people feel about travelling. At the same time, well-informed customers explore their options in depth and look for more than a standard holiday: they long for experiences that feel unique to them.

Exodus wanted to protect their market-leading position by encouraging more people to visit their website. To do that, they needed to communicate differently, connecting on a more emotional level and moving from aspirational messaging to something genuinely inspirational. Without this shift, they risked losing potential sales.

Our team of designers, illustrators and content marketing experts worked closely with Exodus to produce a design that feels and reads like a lifestyle publication.

We suggested content in line with Exodus’s strategy, and advised on the most effective layout and order for each feature. We produced a plan for each editorial piece, tailoring visual and copy styles accordingly.

We interviewed Exodus experts and customers, and even featured real holiday photos, always shaping the travel magazine design around the most engaging way to tell each story. These insightful articles add to a truly personalised experience.

The use of illustrations added another layer to the travel magazine design, allowing us to present content in different ways, keeping readers engaged after every page turn.

Clear structuring and distinct styles for the price listings strengthened the magazine’s role as a sales tool.

• Special features and tips, such as “Four Seasons of Asia”, “Best for Diverse Eco-Systems” and “Best for Ancient History” – an evocative and effective way of presenting content.
• Customer questions answered directly by Exodus experts.
• Infographics inject a sense of playfulness to the travel magazine design.

The work we delivered produced outstanding results, reflecting the strength of thoughtful design and strategic content.