Prospectus design, reimagined
Opening OPAL’s programme to a broader audience
Supporting Sudan’s transition to democracy
Prospectus design
Inspiring and energising your community and beyond
Our personal approach to each prospectus design ensures that we create unique visuals that clearly communicate your message.
A striking and professional prospectus will add an effective finishing touch to your presence in the community and beyond, and will help you attract the right type of applicant.
Our prospectus design inspires, energises, and opens a whole world of possibilities, making your audiences feel it’s you who will help them make their dreams and aspirations come true.
For 30 years, we have been offering helpful advice and experience to help our clients every step of the way. From beautiful design to copywriting, photography and distribution, it’s our goal to be the best partner your school, academy, college or university has ever interacted with, and get applications flooding in.
Prospectus design AGENCY SHOWCASE
A prospectus plays a defining role in how an institution presents itself to prospective students, parents and the wider community. It needs to balance aspiration with reassurance, clearly communicating ethos, opportunity and experience in a way that feels confident and considered.
The case studies below show how we approach prospectus design in practice, shaping content, structure and visual language to support engagement, reflect institutional values and help audiences understand what makes each organisation distinct.
Eurocentres
Course prospectus design
The GTC Group
Company prospectus
University of Manchester
University prospectus design
SFX
College prospectus design
Papa John’s
Franchise prospectus design
Imperial College London
Programme prospectus design
Soundings Consultation
Landlord offer prospectus design
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR prospectus design
PROCESS
Prospectus design brings together strategy, storytelling and careful presentation. Our process is shaped to ensure the final prospectus feels engaging, informative and appropriate for its audience, while remaining practical to deliver.
Discovery and context
We begin by understanding the role the prospectus needs to play. This includes:
- The type of institution and its positioning.
- Target audiences, from prospective students and parents to staff and stakeholders.
- Admissions cycles, distribution requirements and practical constraints.
Content planning
We work with you to shape the structure and flow of the prospectus. This stage focuses on:
- Defining key messages and priorities.
- Organising sections to support readability and navigation.
- Identifying where copy, imagery and data need to work together.
Creative direction
With structure agreed, we develop the creative approach. This includes:
- Visual tone, typography and layout principles.
- Photography style and illustration where appropriate.
- Ensuring the design reflects ethos, ambition and character.
Design development
The prospectus is then designed in full. This stage covers:
- Page layouts and visual consistency across sections.
- Integration of copy, imagery and supporting information.
- Refinement of detail to ensure a polished, professional result.
Review and refinement
We manage feedback and revisions carefully, ensuring:
- Comments from different stakeholders are coordinated.
- Changes are implemented without disrupting structure or flow.
- Consistency is maintained throughout the document.
Production and delivery
Once approved, we prepare the prospectus for use. This includes:
- Print-ready files or digital formats as required.
- Versioning for different audiences or channels if needed.
- Final checks to ensure accuracy and quality.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
Prospectus design sits at a key point in the relationship between an institution and its prospective community. It needs to inform, reassure and inspire, often addressing multiple audiences with different expectations. The approach must respond to context, timing and tone, rather than rely on a fixed formula. We support that work through a considered, transparent way of working that helps ensure prospectuses feel appropriate, well judged and effective in supporting recruitment and engagement.
SPEAK TO OUR TEAM TO GET A QUOTE
Prospectus design projects
Papa John’s
Franchise brochure design
Soundings Consultation
Urban regeneration brochure
Imperial College London
Programme prospectus design
The GTC Group
Company brochure
Noble Capital Group
Investment prospectus design
Eurocentres
Course prospectus design
King’s Leadership Academy
School advertising campaign
King’s Leadership Academy
School prospectus
SFX
College prospectus design
Kingspan
CPD prospectus design
King’s Leadership Academy
School prospectus design
WHY YOU SHOULD CHOOSE US FOR prospectus design
Insightful
We take time to understand each institution’s character, culture and ambitions, ensuring the prospectus reflects who you are rather than relying on generic education
Balanced
Our work carefully balances aspiration with reassurance, presenting opportunity, ethos and detail in a way that feels credible and considered for diverse audiences.
Experienced
With long-standing experience in education communications, we understand admissions cycles, stakeholder input and the pressures prospectuses need to respond to.
Dependable
Clients trust us to manage complexity, feedback and deadlines with care, delivering prospectuses that are accurate, coherent and ready to support recruitment.
We’re a prospectus design agency that gives you way more…
If you’d like to discuss a prospectus design project or get a quote, we’d love to hear from you.