Email invitation design

We helped SolutionsPT attract a high number of registrations for a historic event with an engaging email invitation design.

Background

SolutionsPT – a market leader in industrial IT solutions and the sole UK & Ireland distributor of Wonderware software – was ready to present the next generation of the product, a game-changing development in operations management. The company also wanted to commemorate 25 years of exclusive partnership with Schneider Electric – the company behind Wonderware – with a historic two-day conference. We were asked us to produce an engaging and effective email invitation design that would help showcase this unique milestone and encourage attendee registrations.

Challenge

The email invitation design had to be visually engaging and compel the audience to take action, and it had to be built in a way that would make it compatible with the wide range of operating systems and email clients it would reach.

Solution

To create a compelling email, we applied the brand we had developed for the conference and adapted it to the digital environment. This provided a sleek and consistent experience for the global audience, who – as part of a wider integrated campaign – had also received printed invites.

We positioned prominent Wonderware graphics at the top of the email to pique interest and encourage users to open it to find out more.

The large one-column design, simple structure and clean font immediately capture the attention of the recipients, encouraging them to scroll down and read through the information. We gave prominence to links to event registration and agenda website pages by highlighting them with an accent colour to boost click throughs. The one-column layout facilitated seamless scalability and integration with a variety of email clients and mobile devices, guaranteeing the effectiveness of the impactful design.

Highlights

• We also localised the email invite for the Irish market.
• We built the email with an industry-leading campaign management tool that allowed the client to edit and send the email themselves, without knowledge of programming languages.
• The email generated great response, contributing to the success of the event thanks to the high number of registrations it triggered.