Process infographic

This process infographic design helped AstraZeneca communicate the complexity of paths to new medicines in a highly engaging way.

Background

Infographics provide a very effective platform to convey a lot of information in a small area. And specifically in the Healthcare field, infographics are extremely powerful tools for communicating complex processes and ideas quickly and simply – infographics let you tell a coherent and compelling story that stays in the minds of audiences and encourages them to share it.

Challenge

AstraZeneca asked us to produce a process infographic design that would help them communicate the path to a new medicine process.

Solution

Thanks to the highly visual nature of infographics, we were able to make the information accessible to a wide range of audiences. The use of icons in the process infographic carries the weight of the message being communicated in a simple yet impactful way. Minimal use of colour helps audiences focus their attention on different areas without distracting them from the information.

The process infographic design proved extremely useful in promoting a better understanding of important issues in a short space of time, and helped our client get across their expertise in Healthcare. This in turn had a positive impact on triggering the desired reaction in the target audience.

Have a look at other examples of effective use of infographic design.

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