Opinion

We know that embarking on a website project may seem daunting, regardless of the size of your business or your specific requirements, but it doesn’t have to be.

Here we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences.

The importance of branding in the Education sector cannot be underestimated: "Our rebranding raised the bar visually and has had a quite profound effect in the culture of the school".

When it comes to newsletter design, and other comms materials, there has been constant debate in the last few years on the pros and cons of print vs. digital. Is print still relevant?

Virtual events can be the solution to the multitude of in-person events that have already been cancelled due to the Coronavirus pandemic. But is it a question of simply repurposing the content you planned to use for your cancelled event?

Marketing materials or collateral is no longer just a sales brochure or a handful of leaflets...

It was back in 1987 when the world first heard of PowerPoint (actually, it was launched as “Presenter”). But let’s leave recent history behind and concentrate on today: should you choose PowerPoint or Prezi?

With all of us spending more time at home, we've also been spending more time on social media, not just looking to pass the time, but also looking to social media to fill the void left by the reduced levels of interaction with other people...

Internal communications and Coronavirus – It's key to have a solid foundation of staff who will remain engaged despite the circumstances. But the definition of 'engaged employee' has changed with the onset of Coronavirus, and then many countries going into lockdown...

23.6.16: the UK voted to leave the EU. Since then, businesses and employees have operated in an environment filled with uncertainty. How can you maximise your internal communications to turn that uncertainty into an opportunity to build trust and reassure your employees?

Including gamification as a key element in your employee engagement strategy could really boost engagement levels across businesses of any size. Read on to find out how...

Benefits of brochure design – are there any? Isn't print dead? Shouldn't you allocate your budget to less traditional marketing channels? The answer may be 'no'.