Email marketing

Compelling customers to click

We help our clients build personalised email marketing campaigns that deliver incredible ROI. With standout imagery, responsive layouts and clever copywriting, our team of digital marketers create email marketing campaigns that generate conversions. By turning each of your emails into a powerful call to action, we can help boost brand awareness, increase website traffic and re-engage customers.

With 30 years’ experience behind us, we deliver email marketing ideas that compel audiences to click through and find out more. As people become more selective about the information they receive, it’s important for businesses to provide targeted, high-quality email communications that are engaging and relevant.

Our developers also ensure that each client campaign is effective and aligns with the latest technology by testing HTML email templates in all major desktop browsers and mobile devices. This approach gives our clients peace of mind and reduces the likelihood that your email will end up as spam or be discarded.

Email marketing showcase

We help brands use email marketing with purpose – creating campaigns that feel relevant, well-timed and worth clicking. Whether you’re nurturing leads, driving sales or building loyalty, we craft emails that deliver.

From strategy to scheduling, design to delivery, we manage every step of the process – combining insight, creativity and performance data to drive results that last beyond the inbox.

We designed and developed an effective and fully responsive email marketing campaign to maximise open and click through rates and generate new business leads.

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Smart Money Loans

Email marketing campaign

We capitalised on the idea of ‘discovering opportunity’ with a digital marketing campaign designed to drive sales leads with tested and targeted content.

Sage

Email marketing campaign

We supported Thomson Reuters in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve retention rates amongst a large section of the Thomson Reuters Elektron customer base. 1704% increase in views, 7 million impressions from email and social media, 100% CTR

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Thomson Reuters

Customer retention email marketing

We developed a distinctive and captivating email newsletter design for our client to deliver company news and keep employees engaged.

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AstraZeneca

Email newsletter design

We helped SolutionsPT attract a high number of registrations for a historic event with an engaging email invitation design.

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SolutionsPT

Email campaign design

OUR EMAIL MARKETING
PROCESS

We create targeted, high-performing campaigns that cut through the noise and drive action.

Strategy and Planning

We define the audience, purpose and timing for every campaign – making sure each one earns its place in the inbox. This includes:

Setting campaign objectives and measurable KPIs.
Reviewing past performance and customer data.
Segmenting audiences by behaviour, profile or lifecycle stage.
Aligning content strategy with business and marketing goals.

Content and Design

We combine copy and design to capture attention and prompt action – while staying true to your brand voice. Key steps include:

Writing subject lines and messaging that drive opens and clicks.
Designing responsive, branded templates for every device.
Personalising content to increase relevance and engagement.
A/B testing content and creative to improve performance.

Build and Delivery

We handle the logistics, making sure campaigns launch smoothly and reach the right audience at the right time. Our work involves:

Setting up campaigns in your chosen ESP or platform.
Managing contact lists, tagging and suppressions.
Ensuring GDPR compliance and email deliverability best practices.
Scheduling across time zones and customer segments.

Tracking and Optimisation

We review the data after every send – learning what worked, what didn’t and what to do next. This includes:

Analysing open rates, CTRs, conversions and bounce rates.
Reporting performance against benchmarks and KPIs.
Recommending changes to content, timing or targeting.
Informing future campaigns or automated journeys.

More email marketing projects

Thanks to a clean, engaging design and a seamless user experience, this digital newsletter yielded very positive results with a 7.93% click-through rate. A considerable uplift vs. previous campaigns that helped maximise the reach of N8 Agrifood’s research efforts.