Email Marketing that nurtures customers and drives conversions

Email marketing (NEW)

Tailored Email Designs to Boost Open Rates and Conversions

email marketing campaigns

Impactful Email Newsletters to Enhance Brand Communication

email marketing campaigns

Email marketing

Compelling customers to click

We help our clients build personalised email marketing campaigns that deliver incredible ROI. With standout imagery, responsive layouts and clever copywriting, our team of digital marketers create email marketing campaigns that generate conversions. By turning each of your emails into a powerful call to action, we can help boost brand awareness, increase website traffic and re-engage customers.

With 30 years’ experience behind us, we deliver email marketing ideas that compel audiences to click through and find out more. As people become more selective about the information they receive, it’s important for businesses to provide targeted, high-quality email communications that are engaging and relevant.

Our developers also ensure that each client campaign is effective and aligns with the latest technology by testing HTML email templates in all major desktop browsers and mobile devices. This approach gives our clients peace of mind and reduces the likelihood that your email will end up as spam or be discarded.

Email marketing showcase

We help brands use email marketing with purpose – creating campaigns that feel relevant, well-timed and worth clicking. Whether you’re nurturing leads, driving sales or building loyalty, we craft emails that deliver.

From strategy to scheduling, design to delivery, we manage every step of the process – combining insight, creativity and performance data to drive results that last beyond the inbox.

Our brand launch and marketing strategy included a targeted email marketing programme that drove traffic, increased engagement and created the foundations for measurable long-term growth.

Email marketing (NEW)

Robert Andrew

Brand launch, strategy and email marketing

We designed and developed an effective and fully responsive email marketing campaign to maximise open and click through rates and generate new business leads.

Parker Design Consultants. Email Marketing Campaigns. Digital Marketing

Smart Money Loans

Email marketing campaign

We developed a distinctive and captivating email newsletter design for MedImmune, AstraZeneca’s global R&D division, to deliver company news and keep employees engaged.

email marketing campaigns

Medimmune

Email newsletter

We developed a distinctive and captivating email newsletter design for our client to deliver company news and keep employees engaged.

email marketing campaigns

AstraZeneca

Email newsletter design

We developed a distinctive and captivating email newsletter design for the University of Cambridge, encouraging alumni engagement through a magazine-style layout that achieved a high click-through rate.

e-newsletter design

University of Cambridge

E-newsletter design

What Our Clients Say About Working With Us

Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.

Email marketing (NEW)
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”

Employer Branding and Recruitment Marketing Partner

AstraZeneca

Hybrid exhibition stand
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”

Americas Aviation Market Growth Lead

Jacobs

investment prospectus design
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”

Director

Noble Capital

Email marketing (NEW)
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”

Global Marketing Manager

H&T Presspart

Workplace branding
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”

Brand and Campaigns Manager

TUI

Email marketing (NEW)
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”

Communications Officer

EITI

OUR EMAIL MARKETING
PROCESS

We create targeted, high-performing campaigns that cut through the noise and drive action.

Strategy and Planning

We define the audience, purpose and timing for every campaign – making sure each one earns its place in the inbox. This includes:

  • Setting campaign objectives and measurable KPIs.
  • Reviewing past performance and customer data.
  • Segmenting audiences by behaviour, profile or lifecycle stage.
  • Aligning content strategy with business and marketing goals.

Content and Design

We combine copy and design to capture attention and prompt action – while staying true to your brand voice. Key steps include:

  • Writing subject lines and messaging that drive opens and clicks.
  • Designing responsive, branded templates for every device.
  • Personalising content to increase relevance and engagement.
  • A/B testing content and creative to improve performance.

Build and Delivery

We handle the logistics, making sure campaigns launch smoothly and reach the right audience at the right time. Our work involves:

  • Setting up campaigns in your chosen ESP or platform.
  • Managing contact lists, tagging and suppressions.
  • Ensuring GDPR compliance and email deliverability best practices.
  • Scheduling across time zones and customer segments.

Tracking and Optimisation

We review the data after every send – learning what worked, what didn’t and what to do next. This includes:

  • Analysing open rates, CTRs, conversions and bounce rates.
  • Reporting performance against benchmarks and KPIs.
  • Recommending changes to content, timing or targeting.
  • Informing future campaigns or automated journeys.

Award-Winning Design, Proven Results

We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.

IFOA

Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.

Exodus

2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.

NHS

NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.

Exodus

62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).

Noble Capital

“The American Government have been absolutely blown away by the quality of the document.”

Papa John’s

“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”

Investing in Design That Delivers

Every email marketing project is unique, and so is the investment it requires. We work flexibly to suit different needs – from one-off campaigns to fully integrated, automated email journeys. Whatever the scope, we’ll guide you through a clear, transparent process to ensure every email not only looks great but also delivers measurable results and real engagement.

SPEAK TO OUR TEAM TO GET A QUOTE

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More email marketing projects

We helped SolutionsPT attract a high number of registrations for a historic event with an engaging email invitation design.

email marketing campaigns

SolutionsPT

Email campaign design

Thanks to a clean, engaging design and a seamless user experience, this digital newsletter yielded very positive results with a 7.93% click-through rate. A considerable uplift vs. previous campaigns that helped maximise the reach of N8 Agrifood’s research efforts.

digital newsletter design

N8 Research Partnership

Digital newsletter design

WHY YOU SHOULD CHOOSE US FOR email marketing

EXPERTISE

We combine content strategy, design and platform knowledge to deliver campaigns that work.

Engagement

From subject lines to CTAs, we focus on interaction – not just impressions.

Adaptability

We support everything from one-off sends to complex automated workflows.

Results

We track, test and refine – using real data to drive measurable improvement.

We’re an email marketing agency that gives you way more

If you’d like to discuss an email marketing project or get a quote, we’d love to hear from you.