Email Marketing that nurtures customers and drives conversions
Tailored Email Designs to Boost Open Rates and Conversions
Impactful Email Newsletters to Enhance Brand Communication
Email marketing
Compelling customers to click
We help our clients build personalised email marketing campaigns that deliver incredible ROI. With standout imagery, responsive layouts and clever copywriting, our team of digital marketers create email marketing campaigns that generate conversions. By turning each of your emails into a powerful call to action, we can help boost brand awareness, increase website traffic and re-engage customers.
With 30 years’ experience behind us, we deliver email marketing ideas that compel audiences to click through and find out more. As people become more selective about the information they receive, it’s important for businesses to provide targeted, high-quality email communications that are engaging and relevant.
Our developers also ensure that each client campaign is effective and aligns with the latest technology by testing HTML email templates in all major desktop browsers and mobile devices. This approach gives our clients peace of mind and reduces the likelihood that your email will end up as spam or be discarded.
Email marketing showcase
We help brands use email marketing with purpose – creating campaigns that feel relevant, well-timed and worth clicking. Whether you’re nurturing leads, driving sales or building loyalty, we craft emails that deliver.
From strategy to scheduling, design to delivery, we manage every step of the process – combining insight, creativity and performance data to drive results that last beyond the inbox.
Robert Andrew
Brand launch, strategy and email marketing
Smart Money Loans
Email marketing campaign
Medimmune
Email newsletter
AstraZeneca
Email newsletter design
University of Cambridge
E-newsletter design
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR EMAIL MARKETING
PROCESS
We create targeted, high-performing campaigns that cut through the noise and drive action.
Strategy and Planning
We define the audience, purpose and timing for every campaign – making sure each one earns its place in the inbox. This includes:
- Setting campaign objectives and measurable KPIs.
- Reviewing past performance and customer data.
- Segmenting audiences by behaviour, profile or lifecycle stage.
- Aligning content strategy with business and marketing goals.
Content and Design
We combine copy and design to capture attention and prompt action – while staying true to your brand voice. Key steps include:
- Writing subject lines and messaging that drive opens and clicks.
- Designing responsive, branded templates for every device.
- Personalising content to increase relevance and engagement.
- A/B testing content and creative to improve performance.
Build and Delivery
We handle the logistics, making sure campaigns launch smoothly and reach the right audience at the right time. Our work involves:
- Setting up campaigns in your chosen ESP or platform.
- Managing contact lists, tagging and suppressions.
- Ensuring GDPR compliance and email deliverability best practices.
- Scheduling across time zones and customer segments.
Tracking and Optimisation
We review the data after every send – learning what worked, what didn’t and what to do next. This includes:
- Analysing open rates, CTRs, conversions and bounce rates.
- Reporting performance against benchmarks and KPIs.
- Recommending changes to content, timing or targeting.
- Informing future campaigns or automated journeys.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
Every email marketing project is unique, and so is the investment it requires. We work flexibly to suit different needs – from one-off campaigns to fully integrated, automated email journeys. Whatever the scope, we’ll guide you through a clear, transparent process to ensure every email not only looks great but also delivers measurable results and real engagement.
SPEAK TO OUR TEAM TO GET A QUOTE
More email marketing projects
SolutionsPT
Email campaign design
N8 Research Partnership
Digital newsletter design
Email marketing services and related projects
WHY YOU SHOULD CHOOSE US FOR email marketing
EXPERTISE
We combine content strategy, design and platform knowledge to deliver campaigns that work.
Engagement
From subject lines to CTAs, we focus on interaction – not just impressions.
Adaptability
We support everything from one-off sends to complex automated workflows.
Results
We track, test and refine – using real data to drive measurable improvement.
We’re an email marketing agency that gives you way more
If you’d like to discuss an email marketing project or get a quote, we’d love to hear from you.