Packaging design

Commanding presence:
on the shelf, online,
on delivery

Great packaging design can make your product stand out – whether on a crowded shelf, a scrolling screen or arriving at someone’s door. But to really work, it has to do more than just look good. It needs to tell your story, reflect your brand and deliver a satisfying experience from first glance to unboxing.

The best designs come from real insights into your brand, your product and your position in the marketplace. Our packaging design ideas can help you cut through the noise and create packaging that truly reflects your brand personality and your product offering.

When we take on a packaging design project, our focus is on creating standout presence – whether on the shelf or online – and delivering a satisfying unboxing experience every time. Clever design can communicate what your brand and your product stand for in a confident way that gets seen and remembered. Our packaging design concepts are created for today’s marketplace with tomorrow in mind. Our designs instantly grab the consumer’s attention as well as conveying important product and regulatory information. We challenge the norm, turning products into exciting and appealing propositions.

PACKAGING DESIGN AGENCY SHOWCASE

Packaging is often the first physical connection someone has with your brand – a chance to inform, persuade and build trust in seconds. Whether it’s on a crowded shelf, turning up in search results, arriving through the post or featured in an influencer unboxing, great packaging goes beyond aesthetics.

We’ve created packaging for everything from challenger brands to established names – across food and drink, beauty, health, lifestyle and more. Our work includes full packaging systems, one-off product launches and redesigns that shift perception, drive sales and support sustainability goals.

We took a pared-back approach that put the product at the centre of the brand experience. The packaging and branding were kept deliberately simple, with minimal colour and graphic elements, ensuring nothing distracted from the bread itself.

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Brand Launch And Marketing Strategy
Commanding shelf presence

Robert Andrew

Brand launch, packaging design and marketing strategy

To launch Tru’s new popcorn and quinoa snacks, we created a vibrant food packaging design to sell its health benefits and make the product jump off the shelf.

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Packaging design agency

Tru

Food packaging design

Nods to both tradition and innovation are the perfect ingredients to make a solid success of this bakery packaging design.

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Commanding shelf presence

Coultons Bread

Bakery packaging

With the launch of Roberts Bakery’s new range of muffins imminent, we were the packaging design agency that produced a mouth-watering food labels design to attract the attention of busy shoppers.

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Food labels design agency

Roberts Bakery

Food labels design

A unique and distinctive colour scheme, appealing product photography and a focus on product benefits resulted in a distinctive product package design that guaranteed high visibility on the shelf.

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Product package design agency

Glutamel

Product package design

This branding and packaging design project helped our client launch into a new market thanks to an effective mix of relaxed, rustic authenticity and contemporary touches.

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Parker Design Consultants, branding and packaging design, integrated agency

Robert Andrew

Branding and packaging design

OUR packaging DESIGN
PROCESS

From initial concept to production-ready artwork, our process is shaped around delivering packaging with visual standout, functional precision and commercial focus, in-store or online.

Discovery and Planning

We start by understanding your product, brand and customer. This may include:

  • Defining packaging objectives – brand positioning, shelf presence, compliance, sustainability.
  • Identifying key messaging and hierarchy.
  • Reviewing any structural or material constraints.

Content Development

We explore creative directions that align with your goals and resonate with your audience. This phase often includes:

  • Developing moodboards or initial visual routes.
  • Exploring pack formats, finishes and materials.
  • Prototyping ideas to test form and function.

Design and Artwork

We craft final designs with attention to both aesthetics and accuracy. Key elements often include:

  • On-pack messaging and tone of voice.
  • Typography, colour and layout hierarchy.
  • Technical artwork set up, cutter guides, barcodes and legal information.

Review and Refinement

We handle refinements in close collaboration with you and any relevant print or packaging partners:

  • Print legibility, contrast and sizing.
  • Material or format tweaks.
  • Regulatory or retailer compliance.

Production Support

We prepare artwork files to the highest standards and liaise with production teams to ensure everything translates as intended. Whether it’s a short-run artisan product or large-scale FMCG rollout, we make sure your packaging performs – in print, online and in hand.

More Packaging design projects

Roberts Bakery needed a new packaging design that would help their new range of muffins jump off the shelf.

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Food packaging design, Packaging design agency

Roberts Bakery

Bakery packaging design

We created an effective and adaptable packaging design that allowed shoppers to appreciate first-hand the product quality – to almost feel it and taste it – acting as a trigger to purchase.

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Packaging Design Agency Cheshire London UK

Roberts Bakery

Product packaging design

WHY YOU SHOULD CHOOSE US FOR packaging DESIGN

EXPERTISE

We combine design flair with commercial and technical know-how.

Versatility

From consumer goods and healthcare to lifestyle, luxury, and B2B, we design packaging that works across industries, audiences and formats.

Innovation

We explore sustainable materials, tactile finishes and bold creative to deliver packaging that engages and endures.

Trusted

Our packaging design has helped brands of all sizes launch new products, refresh existing lines and strengthen their shelf presence – online and in-store.

We’re a packaging design agency that gives you way more…

If you’d like to discuss a packaging project or get a quote, we’d love to hear from you.

Get in touch