Packaging design
Commanding presence:
on the shelf, online,
on delivery
Great packaging design can make your product stand out – whether on a crowded shelf, a scrolling screen or arriving at someone’s door. But to really work, it has to do more than just look good. It needs to tell your story, reflect your brand and deliver a satisfying experience from first glance to unboxing.
The best designs come from real insights into your brand, your product and your position in the marketplace. Our packaging design ideas can help you cut through the noise and create packaging that truly reflects your brand personality and your product offering.
When we take on a packaging design project, our focus is on creating standout presence – whether on the shelf or online – and delivering a satisfying unboxing experience every time. Clever design can communicate what your brand and your product stand for in a confident way that gets seen and remembered. Our packaging design concepts are created for today’s marketplace with tomorrow in mind. Our designs instantly grab the consumer’s attention as well as conveying important product and regulatory information. We challenge the norm, turning products into exciting and appealing propositions.
PACKAGING DESIGN AGENCY SHOWCASE
Packaging is often the first physical connection someone has with your brand – a chance to inform, persuade and build trust in seconds. Whether it’s on a crowded shelf, turning up in search results, arriving through the post or featured in an influencer unboxing, great packaging goes beyond aesthetics.
At Parker, we design packaging that combines visual impact with strategic intent – communicating your product’s value at a glance while staying true to your brand and meeting every technical, regulatory or sustainability requirement. Our approach is rooted in balance: brand expression meets practicality, creativity meets compliance. We think beyond the front panel – considering how your packaging feels in the hand, how it performs in-store or online, and how it works from first impression to final use. Whether it’s a full packaging system or a single product label, we approach every project with curiosity, craft and commercial insight – helping you stand out for all the right reasons.
Robert Andrew
Branding and packaging design
Glutamel
Product package design
Tru
Food packaging design
Roberts Bakery
Food labels design
Coultons Bread
Bakery packaging
OUR packaging DESIGN
PROCESS
From initial concept to production-ready artwork, our process is shaped around delivering packaging with visual standout, functional precision and commercial focus, in-store or online.
Discovery and Planning
We start by understanding your product, brand and customer. This may include:
- Defining packaging objectives – brand positioning, shelf presence, compliance, sustainability.
- Identifying key messaging and hierarchy.
- Reviewing any structural or material constraints.
Content Development
We explore creative directions that align with your goals and resonate with your audience. This phase often includes:
- Developing moodboards or initial visual routes.
- Exploring pack formats, finishes and materials.
- Prototyping ideas to test form and function.
Design and Artwork
We craft final designs with attention to both aesthetics and accuracy. Key elements often include:
- On-pack messaging and tone of voice.
- Typography, colour and layout hierarchy.
- Technical artwork set up, cutter guides, barcodes and legal information.
Review and Refinement
We handle refinements in close collaboration with you and any relevant print or packaging partners:
- Print legibility, contrast and sizing.
- Material or format tweaks.
- Regulatory or retailer compliance.
Production Support
We prepare artwork files to the highest standards and liaise with production teams to ensure everything translates as intended. Whether it’s a short-run artisan product or large-scale FMCG rollout, we make sure your packaging performs – in print, online and in hand.
More Packaging design projects
Roberts Bakery
Product packaging design
Explore our packaging design services
WHY YOU SHOULD CHOOSE US FOR packaging DESIGN
EXPERTISE
We combine design flair with commercial and technical know-how.
Versatility
From consumer goods and healthcare to lifestyle, luxury, and B2B, we design packaging that works across industries, audiences and formats.
Innovation
We explore sustainable materials, tactile finishes and bold creative to deliver packaging that engages and endures.
Trusted
Our packaging design has helped brands of all sizes launch new products, refresh existing lines and strengthen their shelf presence – online and in-store.
We’re a packaging design agency that gives you way more…
If you’d like to discuss a packaging project or get a quote, we’d love to hear from you.