Turning Brand Vision into Market Momentum
Packaging Design That Blends Tradition and innovation
Launching a brand by blending rustic warmth with modern simplicity
Packaging Design That Makes Tru’s Healthy Snacks Irresistible
Packaging design
Commanding presence: on the shelf, online, on delivery
Great packaging design can make your product stand out – whether on a crowded shelf, a scrolling screen or arriving at someone’s door. But to really work, it has to do more than just look good. It needs to tell your story, reflect your brand and deliver a satisfying experience from first glance to unboxing.
The best designs come from real insights into your brand, your product and your position in the marketplace. Our packaging design ideas can help you cut through the noise and create packaging that truly reflects your brand personality and your product offering.
When we take on a packaging design project, our focus is on creating standout presence – whether on the shelf or online – and delivering a satisfying unboxing experience every time. Clever design can communicate what your brand and your product stand for in a confident way that gets seen and remembered. Our packaging design concepts are created for today’s marketplace with tomorrow in mind. Our designs instantly grab the consumer’s attention as well as conveying important product and regulatory information. We challenge the norm, turning products into exciting and appealing propositions.
PACKAGING DESIGN AGENCY SHOWCASE
Packaging is often the first physical connection someone has with your brand – a chance to inform, persuade and build trust in seconds. Whether it’s on a crowded shelf, turning up in search results, arriving through the post or featured in an influencer unboxing, great packaging goes beyond aesthetics.
We’ve created packaging for everything from challenger brands to established names – across food and drink, beauty, health, lifestyle and more. Our work includes full packaging systems, one-off product launches and redesigns that shift perception, drive sales and support sustainability goals.
Robert Andrew
Brand launch, packaging design and marketing strategy
Tru
Food packaging design
Coultons Bread
Bakery packaging
Roberts Bakery
Food labels design
Glutamel
Product package design
Robert Andrew
Branding and packaging design
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR packaging DESIGN PROCESS
From initial concept to production-ready artwork, our process is shaped around delivering packaging with visual standout, functional precision and commercial focus, in-store or online.
Discovery and Planning
We start by understanding your product, brand and customer. This may include:
- Defining packaging objectives – brand positioning, shelf presence, compliance, sustainability.
- Identifying key messaging and hierarchy.
- Reviewing any structural or material constraints.
Content Development
We explore creative directions that align with your goals and resonate with your audience. This phase often includes:
- Developing moodboards or initial visual routes.
- Exploring pack formats, finishes and materials.
- Prototyping ideas to test form and function.
Design and Artwork
We craft final designs with attention to both aesthetics and accuracy. Key elements often include:
- On-pack messaging and tone of voice.
- Typography, colour and layout hierarchy.
- Technical artwork set up, cutter guides, barcodes and legal information.
Review and Refinement
We handle refinements in close collaboration with you and any relevant print or packaging partners:
- Print legibility, contrast and sizing.
- Material or format tweaks.
- Regulatory or retailer compliance.
Production Support
We prepare artwork files to the highest standards and liaise with production teams to ensure everything translates as intended. Whether it’s a short-run artisan product or large-scale FMCG rollout, we make sure your packaging performs – in print, online and in hand.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
Every packaging design project is unique, and so is the investment it requires. We work flexibly to suit different needs – from a single product launch to a full portfolio of packaging across multiple ranges. Whatever the scope, we guide you through a clear, transparent process to ensure the final packaging is not only visually striking but also practical, memorable, and effective in driving results.
SPEAK TO OUR TEAM TO GET A QUOTE
More packaging design projects
Roberts Bakery
Bakery packaging design
Roberts Bakery
Product packaging design
Explore our packaging design services
WHY YOU SHOULD CHOOSE US FOR packaging DESIGN
EXPERTISE
We combine design flair with commercial and technical know-how.
Versatility
From consumer goods and healthcare to lifestyle, luxury, and B2B, we design packaging that works across industries, audiences and formats.
Innovation
We explore sustainable materials, tactile finishes and bold creative to deliver packaging that engages and endures.
Trusted
Our packaging design has helped brands of all sizes launch new products, refresh existing lines and strengthen their shelf presence – online and in-store.
We’re a packaging design agency that gives you way more
If you’d like to discuss a packaging project or get a quote, we’d love to hear from you.