Thomson Reuters
Web design and digital strategy
For this project, Thomson Reuters asked us to deliver an effective digital strategy, including a new website design, to help promote the performance benefits of Eikon, our client's analytics software. The overall strategy would need to incorporate the two categories of hedge fund managers identified by our client: Systematic, who base decisions on algorithms, and Discretionary, who rely on their knowledge of the market and their instincts.
For this project, Thomson Reuters asked us to deliver an effective digital strategy, including a new website design, to help promote the performance benefits of Eikon, our client's analytics software.
Thomson Reuters
Web design and digital strategy
Sage
Financial marketing campaign
Sage had identified a barrier with their cloud-based product: the desktop practice solution can be too complex, with too many features accountants pay for but don’t use. Our brief was to help Sage promote a new product created to overcome this issue: Compliance Online. Our solution resulted in a campaign that helped Sage regain a leading market position, thanks to an uplift in click-through rates and online engagement.
Sage had identified a barrier with their cloud-based product: the desktop practice solution can be too complex, with too many features accountants pay for but don’t use.
Sage
Financial marketing campaign
Thomson Reuters
Customer retention marketing campaign
The brief: to move from a product-centric approach, where different teams supported a variety of product messages, to a new strategy focused on the customer, and which would be unified across Thomson Reuters. Our solution: a campaign that puts customers first ahead of product, creating real difference. The results speak for themselves: 1704% increase in views, 7 million impressions from social media and email, and 100% click-through rate.
The brief: to move from a product-centric approach, where different teams supported a variety of product messages, to a new strategy focused on the customer, and which would be unified across Thomson Reuters.
Thomson Reuters
Customer retention marketing campaign
Digital strategy
Tailored to your goals
Turn obstacles into opportunities with a digital strategy that delivers results. Our creative-led agency combines design, strategic insight and technology to help you engage with audiences across a variety of channels and devices. Our team of designers and digital specialists find innovative ways to push your products and services to the forefront and achieve your goals.
We’re ideas people who know that the most effective digital strategy is one that’s tailored to you and your goals. That’s why we work closely with clients to understand their brand and develop solutions that address the unique challenges and opportunities in their market.
We create everything from digital marketing content, such as videos, social media assets and podcasts, to multi-channel campaigns that leverage technology to bring your strategy to life.
For smart digital solutions that connect with your audiences and help your business grow, get in touch today.
Digital strategy projects
Manchester Airports Group
Integrated ad campaign
Our client needed a marketing agency that could help them shape not just their digital strategy, but also their overall marketing strategy. Our ideas helped change perceptions of airport parking, and generated a significant uplift in service bookings around the country.
Wolters Kluwer
Social assets
A collection of social media assets that helped our client promote two major areas of expertise by combining static graphics and footage, animation and video.
Thomson Reuters
Integrated marketing campaign
Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.
Thomson Reuters
Web design and digital strategy
Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.
Thomson Reuters
Campaign design
As an integrated design agency, we combine creativity with strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
Thomson Reuters
Customer retention marketing
1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.
Hey Little Magpie
Online brand strategy
Parker Design is a brand agency that excels at ecommerce development. Having outgrown its original name and logo, Sarah's Cards Ltd. asked us to develop an online brand strategy to re-launch its identity and establish a profitable online presence.
Thomson Reuters
Multi-channel marketing campaign
We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.
Thomson Reuters
Web key direct mail campaign
An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.
Sage
Financial marketing campaign
When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.
Manchester Airports Group
Retail campaign
A fresh and vibrant travel retail campaign to increase awareness.
Chill Factore
Integrated advertising campaign
We helped Chill Factore customers experience the thrill of a winter holiday with a punchy integrated marketing strategy that delivered results. As a marketing agency that combines technology with stunning creative, we can help you develop a digital strategy to effectively target your audience.
Kingspan
Product marketing strategy
An informative product marketing strategy that increased awareness and helped contribute to a significant spike in sales.
European Diesel Card
Web development and digital strategy
Parker Design is a digital agency with a strong background in web development and digital strategy. To drive awareness of EDC's pan-European fuel card products, we created a website that captured customer data in 8 different languages and a geo-location app that helped customers find its services.
