Packaging

A brand launch and marketing strategy designed to build credibility, maximise visibility and accelerate growth from the start.

Nods to both tradition and innovation are the perfect ingredients to make a solid success of this bakery packaging design.

This branding and packaging design project helped our client launch into a new market thanks to an effective mix of relaxed, rustic authenticity and contemporary touches.

We helped our client diversify and open up their business to a wider market with a food brand design that appeals to consumers from all walks of life.

With the launch of their new range of muffins imminent, Roberts Bakery asked us to produce the graphic design for its product labels to attract the attention of busy shoppers.

Carton packaging design is an extremely powerful aspect of how successful a product’s appeal is to its target customer. In the case of Trodat’s market-leading stamp products, it was vital we display the technical specifications and physical attributes of the office equipment.

The packaging design concepts for these product ranges were created to be highly visible on the shelf. With 80% of food buying decisions made at the point of purchase, we used bright, seductive food photography and stylish graphic design for maximum buyer appeal.

Tru needed the help of a design agency to promote their new snack bar. With clever graphic design ideas we made the product jump off the shelf.

Our client’s requirements were for full brand design, including logo design, in various formats and contexts and also various packaging designs, including reusable e-cigarette packs and disposable blister packs.

Trodat, in an effort to reduce packaging costs, decided to implement the use of blister packs and approached Parker Design to produce the blister pack card design for their innovative ID protection stamp.

Roberts Bakery asked Parker Design to create a new bakery packaging design that would help their new range of muffins jump off the shelf.

We created an effective and adaptable packaging design that allowed shoppers to appreciate first-hand the product quality – to almost feel it and taste it – acting as a trigger to purchase.