Launching a Brand to Lead the low-carb Revolution
Designing a Distinctive Identity for Alliance Manchester Business School
Crafting a Future-Focused Brand Identity for H&T Presspart
A Rebrand That Embodies ChargePoint’s Innovation and Expertise
Creating a Playful and Dynamic Brand for BrightHR
Brand design
Connect in ways that matter
We want your brand to connect with customers in ways that matter. We’re passionate about pushing the boundaries of brand design to create brand identities that visually translate your values and reach deep into the heart of your audience.
We’re a brand design partner that brings your brand to life across multiple touch-points and channels, with intelligently created brand designs that drive success for companies, organisations, departments and products.
The creative journey begins with understanding your unique proposition before we define a distinct and compelling visual story that differentiates you from your competitors. We’ll create your brand’s unique tone of voice, design visual assets and develop the tools that help your brand connect to your target audience.
We believe brand recognition, reputation and trust are built when a business has a clear brand strategy and delivers an exceptional customer experience. Our brand design team deliver a combination of winning strategy and standout creativity that helps drive connections and builds trust.
Brand design agency showcase
We create brand design that brings definition and cohesion – helping brands express who they are with confidence. From complete identity systems to one-off assets, our work is built to perform across digital, print and physical spaces.
Robert Andrew
Brand design and marketing strategy
Alliance Manchester Business School
Identity development and application
H&T Presspart
Branding strategy and development
ChargePoint Technology
Brand development
Raw London
Brand strategy
Polecat
Brand development
AstraZeneca
Campaign branding
BrightHR
Brand strategy and development
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR brand DESIGN
PROCESS
We turn insight into design that works – strategically, creatively and commercially.
Our structured approach helps define how your brand should look, sound and behave, ensuring consistency and relevance wherever it appears.
Discovery and Strategy
We begin by identifying what sets your brand apart and how best to express it. These are the steps we take to build a solid foundation:
- Lead workshops to define goals, audiences and positioning.
- Analyse competitors, customer behaviour and market opportunities.
- Clarify purpose, values and brand personality.
- Establish messaging and tone of voice principles.
Concept and Direction
We translate strategy into early visual and verbal expressions of your brand. Here’s how we shape creative routes:
- Develop visual directions using logo, colour, typography and layout.
- Explore tone of voice and messaging hierarchy.
- Present applications across real-world formats for context.
- Align creative with audience expectations and brand intent.
Design and Implementation
With direction agreed, we build out a flexible and cohesive identity system. This is where your brand takes shape across channels:
- Apply the identity across digital, print and spatial assets.
- Design templates and systems to ensure consistency.
- Produce detailed brand guidelines and asset libraries.
- Test across use cases to guarantee impact and adaptability.
Support and Evolution
We continue to support your brand as it grows, scales or adapts. Here’s how we help brands stay effective over time:
- Extend the identity into new formats and campaigns.
- Provide creative input for ongoing brand activity.
- Evolve design elements to respond to change.
- Act as long-term partners for strategic brand thinking.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
Every project we take on as a brand design agency is unique, and so is the investment it requires. We work flexibly to suit different needs – from single brand assets to complete visual identity systems. Whatever the scope, we guide you through a clear, transparent process to ensure the result not only looks beautiful – but builds recognition, trust, and lasting impact.
SPEAK TO OUR TEAM TO GET A QUOTE
More brand design projects
The Cambridge Club
Festival brand design
Ale on a Bale
Franchise brand development
Robert Andrew
Branding and packaging design
Season Cookshop
Retail branding
King’s Leadership Academy
Academy branding
Statoil
Leadership academy branding
Dealoil
Brand design and development
Elite P3
Sports brand design
Explore our brand design services
WHY YOU SHOULD CHOOSE US FOR brand DESIGN
EXPERTISE
We combine research, creative strategy and design craft to build brands that work.
Consistency
From visuals to voice, we create systems that deliver a seamless brand experience.
Scalability
Our identities are designed to flex across teams, platforms and markets.
Impact
We focus on practical results – helping brands launch stronger, grow faster and last longer.
We’re a brand design agency that gives you way more
If you’d like to discuss a brand design project or get a quote, we’d love to hear from you.