Change management marketing

Champions of change

Businesses have to anticipate change and the risks associated with it. But they also have to embrace change confidently, enable it, assess its impact, manage it, and sustain it.

The power and effectiveness of an intelligent well thought through change management strategy cannot be underestimated, so own your message and be the first to communicate it. Staff must feel empowered to contribute to the change management programme. That’s where effective change management initiatives can help change leaders drive teams to make decisions.

We help clients with change management marketing, with a combination of intelligent design and engaging messaging strategies. The way those strategies are communicated is key: branding that appeals to employees’ emotions by showing them that employers care; data and facts presented in a way that reinforces a strong business case; reward and recognition programmes that empower employees to become champions of change, to name a few.

Change management projects

To educate Four Seasons employees on the impact of not complying with GDPR, we produced a fun and colourful animation inspired by Pop Art that contributed to an effective and engaging learning experience.

compliance animated video

Four Seasons Health Care

Compliance animated video

We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.

direct marketing campaign

Thomson Reuters

Direct marketing campaign

The office brand design we created for AstraZeneca increased levels of employee engagement by inspiring pride in staff and making them feel they are an essential part of the organisation.

Office branding interior design agency, external branding

AstraZeneca

Office brand design

Our content and employee engagement teams worked closely with AstraZeneca to develop motion graphics that transmitted the importance of managing, securing, protecting and preserving data to make the right decisions in the interest of patients and the company as a whole.

information governance animation

AstraZeneca

Information governance animation

With over 250 care homes nationwide, Four Seasons Health Care wanted to transmit the importance of complying with GDPR in a way that was effective, memorable, and fun.

employee engagement posters

Four Seasons Health Care

Employee engagement posters

To energise Statoil's senior leadership team to help them shape the company's future, we developed a distinctive internal communications branding that perfectly conveys a sense of progression and perspective.

internal communications branding

Statoil

Internal communications branding

We designed an office environment to engage, motivate and congratulate STEM staff for their past efforts, and to encourage them to focus on the company's promising future. Employee engagement as "part of the furniture".

Office interior branding

STEM Healthcare

Office interior branding

'Out with the old, in with the new' – To encourage staff to fully embrace a new corporate-wide initiative, we produced a colourful employee engagement video animation that demonstrates the strength of timely change.

Employee engagement video animation

AstraZeneca

Employee engagement video animation

Our roadshow collateral design facilitated the client's transition of employees to their new company headquarters.

Roadshow collateral design

AstraZeneca

Roadshow collateral design

To go beyond communicating corporate values, and encourage employees to truly believe in them, we developed a corporate culture collateral design that unifies teams across eight countries under one common goal.

corporate culture collateral design

INEOS Inovyn

Corporate culture collateral design

INEOS Inovyn needed to educate employees on the strength of its corporate values, and as part of a Europe-wide engagement campaign, they asked us to create a set of pull-up banners that would help transmit the essence and importance of each of those values.

corporate culture roller banners, integrated agency

INEOS Inovyn

Corporate culture roller banners

We made regulatory change management simple with a targeted direct marketing design that’s both persuasive and visually engaging.

Direct marketing design

Thomson Reuters

Direct marketing design

To unite senior leaders around Statoil’s strategic vision, we designed a company newsletter that would motivate, engage and develop the most promising employees.

company newsletter

Statoil

Company newsletter

This Prezi presentation design helped AstraZeneca communicate the human impact of worksite accidents with the aim to reduce the number of health and safety incidents amongst employees worldwide.

Prezi presentation design

AstraZeneca

Prezi presentation design

We have worked closely with AstraZeneca for many years. This time we were asked to help them develop an ambitious employee communications campaign and branding that supported internal efforts to increase employee engagement, and upskill and develop leaders in the organisation.

employer branding campaign

AstraZeneca

Employer branding campaign

Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.

email campaign design

Thomson Reuters

Email campaign design

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