HRonline
Web key direct mail
Having decided to offer a free trial of their online software as an innovative way to attract new customers, HRonline came to us for an equally innovative and effective vehicle to deliver it, in a way that communicated who they are – an energetic company full of exciting ideas who like to do things differently. Designed to work in conjunction with an email campaign, we delivered a fresh and playful Direct Mail that maximised exposure and generated a high response rate.
Having decided to offer a free trial of their online software as an innovative way to attract new customers, HRonline came to us for an equally innovative and effective vehicle to deliver it, in a way that communicated who they are – an energetic company full of exciting ideas who like to do things differently.
HRonline
Web key direct mail
Kingspan
Direct mail campaign
Kingspan needed a new way to build awareness about their product. With architects often more likely to connect in person with local sales representatives if they had a question about how a product would affect an upcoming project, we needed to provide a way to quickly educate architects about the Kingspan product, and provide this information at just the right time for an upcoming building project. The answer: a clever direct mail pack that exchanged something familiar – a blueprint – for something unexpected.
Kingspan needed a new way to build awareness about their product.
Kingspan
Direct mail campaign
Thomson Reuters
Campaign design
Thomson Reuters needed to increase awareness of their online product, Elektron, and its features in a way that would immediately capture the imagination of a difficult to impress target audience – top-level hedge fund managers. The campaign would also need to combine online and offline elements to guarantee the most engaging product journey.
Thomson Reuters needed to increase awareness of their online product, Elektron, and its features in a way that would immediately capture the imagination of a difficult to impress target audience – top-level hedge fund managers.
Thomson Reuters
Campaign design
Direct mail
Precision marketing
According to research carried out by Royal Mail, engagement rates with direct mail are 96%. This traditional channel can also uplift online traffic: as much as 70% YOY. Direct mail marketing allows you to target audiences with precision, ensuring that you capture your audience’s attention.
From newsletters and informational leaflets to integrated, response-driven campaigns, we deliver direct mail marketing that appeals at every stage of the sales cycle. Our designers and marketing specialists understand how to help you get into the minds of your customers, creating opportunities to connect, drive conversions and build relationships.
With a collaborative, performance-based approach, we can develop a DM campaign that resonates with customers to maximise your ROI. We focus on clear, compelling and persuasive solutions, helping you demonstrate to prospects that you understand their priorities. Regardless of your target audience, we can create a compelling outreach strategy that makes an impact and delivers results.
Direct mail marketing projects
Kingspan
Direct mail campaign
We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.
Thomson Reuters
Campaign design
As an integrated design agency, we combine creativity with strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
HRonline
Web key direct mail
To maximise exposure and generate high response rates, we developed a distinctive and engaging web key direct mail campaign that perfectly transmits our client's passion for doing things differently.
Thomson Reuters
Web key direct mail campaign
An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.
Sage
Direct mail design
As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.
BWMacfarlane
Information pack design
BWMacfarlane tasked our print design team with the job of designing an information pack with an eye-catching yet functional design.
Sage
Direct marketing template
Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.
NHS
Health awareness campaign
We have many years of experience working with different sections of the NHS on health awareness campaigns, so we were delighted to be involved in the breast-feeding awareness campaign initiated by the Warrington Health Improvement Team (WPCT).
UK Fuels
Direct marketing mailer
An eye-catching direct marketing mailer to promote the UK Fuels Diesel Tracker fuel card.
UK Fuels
Mailshot design
In order to raise awareness of its new range of products, designed to give customers the most competitive bunkering rates, UK Fuels asked Parker Design to create a mailshot design.
Grand Tourist
Travel direct mail
An innovative and clever marketing idea, this travel direct mail piece is a unique way of advertising the luxury and exclusive holiday experiences our client is renowned for.
Sage
Financial direct mail
Sage asked Parker Design Consultants to produce a financial direct mail to promote the company's Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.
Sage
Mail shot design
Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.
