Direct mail

Precision marketing

According to research carried out by Royal Mail, engagement rates with direct mail are 96%. This traditional channel can also uplift online traffic: as much as 70% YOY. Direct mail marketing allows you to target audiences with precision, ensuring that you capture your audience’s attention.

From newsletters and informational leaflets to integrated, response-driven campaigns, we deliver direct mail marketing that appeals at every stage of the sales cycle. Our designers and marketing specialists understand how to help you get into the minds of your customers, creating opportunities to connect, drive conversions and build relationships.

With a collaborative, performance-based approach, we can develop a DM campaign that resonates with customers to maximise your ROI. We focus on clear, compelling and persuasive solutions, helping you demonstrate to prospects that you understand their priorities. Regardless of your target audience, we can create a compelling outreach strategy that makes an impact and delivers results.

Direct mail marketing projects

We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.

Direct mail campaign

Kingspan

Direct mail campaign

As an integrated design agency, we combine creativity with digital strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.

campaign design

Thomson Reuters

Campaign design

To maximise exposure and generate high response rates, we developed a distinctive and engaging web key direct mail campaign that perfectly transmits our client's passion for doing things differently.

Web key direct mail

HRonline

Web key direct mail

An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.

Web key direct mail campaign

Thomson Reuters

Web key direct mail campaign

As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.

Direct mail design

Sage

Direct mail design

BWMacfarlane tasked our print design team with the job of designing an information pack with an eye-catching yet functional design.

Information pack

BWMacfarlane

Information pack design

Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.

Direct Marketing template

Sage

Direct marketing template

We have many years of experience working with different sections of the NHS on health awareness campaigns, so we were delighted to be involved in the breast-feeding awareness campaign initiated by the Warrington Health Improvement Team (WPCT).

Health awareness campaign

NHS

Health awareness campaign

An eye-catching direct marketing mailer to promote the UK Fuels Diesel Tracker fuel card.

direct marketing mailer

UK Fuels

Direct marketing mailer

In order to raise awareness of its new range of products, designed to give customers the most competitive bunkering rates, UK Fuels asked Parker Design to create a mailshot design.

Mailshot design

UK Fuels

Mailshot design

An innovative and clever marketing idea, this travel direct mail piece is a unique way of advertising the luxury and exclusive holiday experiences our client is renowned for.

travel direct mail

Grand Tourist

Travel direct mail

Sage asked Parker Design Consultants to produce a financial direct mail to promote the company's Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.

Financial Direct Mail

Sage

Financial direct mail

Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.

Mail shot design

Sage

Mail shot design

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