Exhibition collateral

Effective exhibition collateral design can mean the difference between being forgotten or making a lasting impression that encourages visitor interaction.

Before, during, or after the show’s over, exhibition collateral can go a long way to attract high registration numbers, engage in more meaningful conversations on the stand, or provide a lasting reminder long after the show has ended.

You may have considered an email campaign in the run-up to the show, or perhaps a brochure, leaflet or booklet for visitors to take with them. Have you considered a fold-out poster to explain your processes? How about an in-stand digital content hub that allows delegates to tailor the exhibition materials they take away with them, while allowing you to keep their contact details for future conversations? A web banner teaser campaign can also allow you to enter your target customer’s imagination in subtle yet effective ways.