Creating a Playful and Dynamic Brand for BrightHR
Designing a Distinctive Identity for Alliance Manchester Business School
Launching a Brand to Lead the low-carb Revolution
A Rebrand That Embodies ChargePoint’s Innovation and Expertise
Crafting a Future-Focused Brand Identity for H&T Presspart
Brand development
Capturing brand essence
We capture the essence of your brand by ensuring it delivers clarity and consistency across all your branded assets, marketing channels and digital platforms.
Our approach to brand development focuses on translating your brand identity into meaningful experiences – connecting you to key audiences, attracting top talent and helping drive growth. We work closely with you to deliver strategic and focused branding solutions that communicate your values and make your story resonate in a multitude of ways, sending a clear message to your target audience about who you are as a brand and what your brand stands for.
At its core, we believe that brand development is about authenticity and consistency. With a fully dedicated team of designers and strategists, we combine insight with creativity to discover what’s unique about your brand so that we can make it work across multiple touch-points. We want your brand to connect with people in ways that matter. We’re passionate about pushing the limits to develop brand identities that reach deep into the heart of your audience.
Brand development AGENCY SHOWCASE
Brand development is rarely about a single moment or deliverable. It is shaped by context, audience and long-term ambition, requiring decisions that balance strategy, expression and consistency over time.
The case studies below show how we approach brand development in practice, working with organisations to define, refine and apply brand identities in ways that feel coherent, credible and built to last across multiple touchpoints.
Alliance Manchester Business School
Identity development and application
H&T Presspart
Branding strategy and development
Raw London
Brand strategy
Polecat
Brand development
Robert Andrew
Brand design and marketing strategy
ChargePoint Technology
Brand development
AstraZeneca
Campaign branding
BrightHR
Brand strategy and development
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR brand development
PROCESS
Brand development requires insight, discipline and consistency. Our process is designed to help define what a brand stands for and ensure it works effectively across every touchpoint over time.
Discovery and Insight
We begin by understanding the foundations of your brand and the environment it operates in. This stage focuses on:
- Business goals, culture and long-term ambition.
- Audience perceptions, needs and expectations.
- Competitive context and market positioning.
Strategy and Definition
With insight in place, we define the strategic framework that will guide the brand. This includes:
- Clarifying brand purpose, values and personality.
- Defining positioning and tone of voice.
- Establishing principles that inform decision-making.
Creative Development
Once the strategy is agreed, we translate it into a visual and verbal identity. This stage covers:
- Logo development or refinement.
- Colour, typography and visual language.
- Supporting elements that give the brand flexibility and character.
Application and Rollout
We apply the brand across real-world touchpoints to ensure it works in practice. This includes:
- Testing the identity across key materials and channels.
- Developing core brand assets and templates.
- Ensuring consistency across print, digital and environmental uses.
Guidance and Support
To help the brand endure, we provide the tools and support needed for ongoing use. This stage includes:
- Brand guidelines and usage principles.
- Advice on future applications and extensions.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
Brand development varies widely in purpose and context, from creating new identities to refining established brands across complex organisations. The approach needs to respond to culture, audience and ambition, rather than follow a fixed model. We support that work through a considered, transparent way of working that helps ensure brands are coherent, well judged and built to endure.
SPEAK TO OUR TEAM TO GET A QUOTE
Brand development projects
Robert Andrew
Brand launch and marketing strategy
H&T Presspart
Branding strategy & development
Robert Andrew
Branding and packaging design
Earle’s Sandwich Company
Food branding design
Air Products
Retail brand design
The Cambridge Club
Festival brand design
BrightHR
Brand strategy and development
Raw London
Branding strategy
Polecat
Branding development
CuraTeQ
Healthcare website design
ChargePoint Technology
Brand development
AstraZeneca
Global employee referral campaign
AMBS
Identity development and application
Ale on a Bale
Franchise brand development
Prism Healthcare
Internal branding design
Dealoil
Brand design and development
WHY YOU SHOULD CHOOSE US FOR Brand development
Insightful
We take time to understand your organisation, culture and audience before making any decisions, ensuring the brand is rooted in reality rather than assumption.
Consistent
We focus on creating brands that hold together across touchpoints, teams and time, so what you stand for is communicated clearly wherever your brand appears.
Measured
Our approach favours judgement and restraint. We know when to simplify, when to refine and when to challenge, keeping the brand credible and appropriate.
Long-term
We design brands with longevity in mind, building identities and frameworks that can evolve without losing their core meaning.
We’re a brand development agency that gives you way more…
If you’d like to discuss a brand development project or get a quote, we’d love to hear from you.