Email newsletter

Maximising engagement

One of the easiest ways to reach your internal or external audience is an email newsletter. A digital newsletter is not only a highly cost-effective marketing method, without having to budget for printing or delivery, it’ll also support your sustainability efforts and allow you to track response at the click of a button.

Our digital experts can offer guidance on the optimum design, marketing and technical strategies to ensure your email newsletter doesn’t bypass your audience’s inbox to end up in the recipient’s spam folder. Our digital newsletter experience means that KPIs such as open rate, CTR and response rate are above industry standard to take your budget further than you anticipated.

We can advise on potential tests you could run with an email campaign – sender email address, from name, personalisation, copy, creative, message positioning – to maximise engagement and help you reach your targets.

Email newsletter projects

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

Digital agency - Email newsletter design

AstraZeneca

Email newsletter design

An infographic newsletter that fosters openness and collaboration between marketing and sales teams internally, month after month.

Infographic newsletter

Dematic

Infographic newsletter

Thanks to a clean, engaging design and a seamless user experience, this digital newsletter design yielded very positive results, helping maximise the reach of N8 Agrifood's research efforts.

digital newsletter design

N8 Research Partnership

Digital newsletter design

This internal newsletter proved an effective way of reaching and engaging a large audience regularly, thanks to clever use of colour and headlines that hook.

internal newsletter

AstraZeneca

Internal newsletter design

An email newsletter that engaged staff to drive productivity thanks to clever and effective design and employee engagement ideas.

email newsletter

MedImmune

Email newsletter

Having branded many of its support and maintenance facilities under the name 'Essentials', AstraZeneca asked Parker Design Consultants to create a newsletter design template which would allow them to communicate regular news and updates to the services.

Email Newsletter Template Design

AstraZeneca

Email newsletter template

Our client's digital newsletter played a major role in keeping subscribers updated with the latest research and initiatives to support their ambitious 4-year vision

digital newsletter

N8 Research Partnership

Digital newsletter

AstraZeneca came to Parker Design to create a solution which would stand out and get noticed in employees' inboxes.

corporate email newsletter

AstraZeneca

Corporate email newsletter

The University of Cambridge asked us to develop informative and eye-catching e-newsletter design that various departments could use to encourage alumni support and involvement.

e-newsletter design

University of Cambridge

E-newsletter design

Keen to send good wishes to their extensive customer and lender base, successful funding company T&L Leasing Ltd in Chester requested a relevant and light-hearted email newsletter which they could send a few days prior to Christmas.

Christmas email newsletter

T&L Leasing

Christmas email newsletter

To help AstraZeneca employees keep up to date with the latest company news in the UK, Parker Design were asked to design a weekly email newsletter and build a set of HTML email templates so that the communications team could add their own content and send it to their mailing list.

HTML email templates

AstraZeneca

HTML email templates

As the 'go to' agency for HTML email newsletters, Parker Design were asked to design the overall look and feel, and continue to design and build each issue.

AstraZeneca

HTML email newsletters

We designed an employee newsletter that played a major part in increased employee engagement levels.

E-mail newsletter design

AstraZeneca

Employee e-newsletter design

As a company developing and selling software, it was a natural choice for Sage to promote a new online service electronically. We created a high impact email campaign to target its audience.

Email campaign

Sage

Email campaign

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