Email newsletter

One of the easiest ways to reach your internal or external audience is an email newsletter. A digital newsletter is not only a highly cost-effective marketing method, without having to budget for printing or delivery, it’ll also support your sustainability efforts and allow you to track response at the click of a button.

Our digital experts can offer guidance on the optimum design, marketing and technical strategies to ensure your email newsletter doesn’t bypass your audience’s inbox to end up in the recipient’s spam folder. Our digital newsletter experience means that KPIs such as open rate, CTR and response rate are above industry standard to take your budget further than you anticipated.

We can advise on potential tests you could run with an email campaign – sender email address, from name, personalisation, copy, creative, message positioning – to maximise engagement and help you reach your targets.