Identity design

Connect in ways that matter

For 30 years, we’ve been creating identity design that makes a real difference and creates a first impression that lasts. We want your identity to connect with customers in ways that matter. We’re passionate about pushing the limits to develop ideas that visually translate your values and reach deep into the heart of your audience.

We create identities that bring your message to life across multiple touch-points and channels, with intelligently created strategies that drive success for companies, organisations, departments and products.

Deeply rooted in thorough research of your sector and truly understanding who you are, and what you want to achieve, we will help you make the right kind of noise by creating an identity that translates the essence of your business. We’ll create your identity’s unique tone of voice, design visual assets and develop the tools that help your identity connect to your target audience. We’re an identity design agency that delivers a combination of winning strategy and standout creativity that helps drive connections and builds trust.

Identity design projects

As a branding agency that specialises in employee communications, employee engagement solutions and marketing strategy, we were asked to change perceptions of our client's IT department and to increase awareness amongst employees of the support services offered by the team.

AstraZeneca

Brand strategy and design

This branding and packaging design project helped our client launch into a new market thanks to an effective mix of relaxed, rustic authenticity and contemporary touches.

Packaging design agency image

Robert Andrew

Branding and packaging design

Experts in changing perceptions, Raw needed a successful branding strategy to help them transition from a traditional video production house to a specialist branded content agency. A distinctive logo design was the perfect start.

branding strategy

Raw London

Branding strategy

BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.

Branding strategy

BrightHR

Brand strategy and development

We are a branding agency with years of retail experience. To help increase curb appeal and in-store traffic, our team developed a bold and innovative brand design which invigorated the company's image and led to increased sales.

Integrated Agency, Retail brand design, external branding

Air Products

Retail brand design

We were excited to help launch a new and unique event in the festival season's calendar. The festival brand design we created perfectly blends exclusivity with the allure of a British summer's day – definitely worth featuring in our design portfolio.

Festival brand design

The Cambridge Club

Festival brand design

With restaurant franchises becoming a more common sight on the high street, it was essential that when considering the new business branding for Oca, our brand agency delivered a look and feel that was truly distinctive.

new business branding

Oca

New business branding

A project identity design that inspires an emotional connection and triggers positive action.

project identity design

United Utilities

Project identity design

When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'

brand development

Ale on a Bale

Franchise brand development

Inspired by the concepts of connection, unity and progression, this company culture rebrand exercise helped align and unify thousands of employees across Europe under a new vision, strategy and core behaviours.

Company culture rebrand

SIG plc

Company culture rebrand

Going beyond a simple logo design request, we created an identity that speaks to an audience tired of "just OK", and who feel they deserve not only better, but something truly special.

shop logo design

Season Cookshop

Shop logo design

We refreshed Tonic’s brand identity with a fresh and sophisticated logo design that appealed to international audiences.

Logo design

Tonic

Logo design

We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.

brand refresh

Smart Money

Brand refresh

We launched H&T Presspart’s innovative capsule-based dry powder inhaler with a branding design that effectively positioned it for developing pharmaceutical markets.

Branding design

H&T Presspart

Branding design

To support a new company launch, we created a logo design and brand assets that are a perfect fit for the personal brand and reputation our client has worked hard to build over the years.

logo design and brand assets

On Point Leadership

Logo design and brand assets

We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.

brand design refresh

Invosys

Branding design refresh

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